those are the estimated bill of materials for those models from that article. in that article he says the PS4 will launch 349$ 

Gonna be $399 and maybe a $299 model.

Honestly as long as they don't screw up e3 and the price is like $450 at most then I'm sold, I'll be a happy camper like this fellow.

I doubt it,but that's a decent launch price.

Hope so, that would be the perfect price for me!

1 model only. 500 GB. 299 $.

$399 is the sweet spot. I don't believe there will be a $349 version, that's too cheap for such a powerful and great macine.

$399 is a dream price and would command the sales lead by a very comfortable margin.

lol, Sony crowd really excited here xD

I really think under 400 is not gonna happen, at least not without massive sacrifices

so is Sony going to lose money at launch on this one?

i hope in the UK they can get it to below £300. anything over will look very expensive. £289/£299 would be perfect

I'm betting on two models, one for $399 and one for $450. Not that either is a bad price.