Imagine you are playing, then this pretty badass scene shows up, you get all crazy at how awesome it was and your impression is captured by Kinect. The console picks that information and sends it back to Micro. They learn what EXPRIENCES™ move gamers and apply them to other games in development.

Xbone, making focal groups obsolete since 2013.

I am the first to post :D.

OT: Interesting use.

That being said, It'd be pretty interesting if you're watching a horror movie and something scared you, and you're having a heart attack, then kinect can see that and automatically notifies 911 for you.

Not sure if this would enhance the experience or give us heart-attacks!!

Also,

I thought it was to help virgin gamers when they have a girl over and kinect picks up the horny state of the virgin gamer kinect will say: "do something you loser!"

I hope 911 isn't hardcoded!

It's another method to prevent playing used games. If it tracks that your heart stops beating, it'll automatically lock all the games in your library.

probably more like, they show you an ad and MS will charge more for it if you have a strong reaction to it.