By using this site, you agree to our Privacy Policy and our Terms of Use. Close

Forums - Gaming - Microsoft sees Nintendo as its main rival, has Sony already in the bag

 

What's your take on Microsoft's strategy this far?

It will nip them in the butt 90 34.48%
 
They will DO-minate 14 5.36%
 
Nintendo and Microsoft wi... 36 13.79%
 
Sony and Nintendo will be... 104 39.85%
 
epic bro fist 17 6.51%
 
Total:261
RolStoppable said:

People either care about video games or they don't. Non-gamers don't buy a video game system to use for it anything but video games. The only instances where you could make a case against this statement are the PS2 and PS3 which early in their lives undercut the prices of DVD and Blu-ray players, respectively. But that's not what Microsoft is going to do. They aren't going to undercut similar products, As such, Microsoft will need games. But they won't have anything new, all they will offer is a straight evolution from the 360 with new obstacles added (DRM, required online).

You probably have no idea how the Xbox One is going to be perceived. Imagine Apple is suddenly going to make the call that they are going to get serious about gaming at home. For that purpose they will ship every iMac with a controller and snatch a few deals to have multiplatform games on the Mac. The rest remains pretty much the same. The response from gamers is going to be: "Why should we buy this when there are cheaper and better alternatives?" - I cannot imagine that non-gamers look forward to paying a fee in order to use Netflix and other services they already pay for. Microsoft can go "We have everything you like about TV." all they want, but people don't need an Xbox for that.

The thing is, it's not a video game system. It's clearly an entertainment system. It's an all-in-one box. It's going to be marketted like that and its feature-set and provided content define it that way.

Though I agree that people wouldn't want to pay twice to use netflix (I know I don't), they may want to pay to get advanced interactive features for their TV subscription, provider content, online features and many other all-in-one content that are part of the xbox live subscription. If you isolate one application, of course it doesn't make sense to pay for. But if you put it all together, if you have live then might as well enjoy all the features.

Lastly, turning your tv into a sort of ipad experience is in and of itself a selling point, out of the box, for non-gamers.

The only market that may be less interested in this are the gamers, but they are a more niche market either way.



Around the Network
happydolphin said:
MoHasanie said:
No, Microsoft's main rival is Apple and Google. Both those companies are working on their on TV offering, and so Microsoft needed to do something to stop them. Its quite smart if you think about it, because they are marketing Xbox One as something that you can play games on, watch TV, and many other things.

So what about the U that offers similar features, what about those?

It seems the points in OP aren't being addressed.

Nintendo has always made their consoles specifically for gaming. All the other TV stuff would never work on the WiiU and I don't even think that's the direction Nintendo wants to take. If Nintendo was serious about making their console a device that can do a vareity of tasks other than gaming then we would have seen them marketing the WiiU like that. 



    

NNID: FrequentFlyer54

RolStoppable said:
happydolphin said:

The thing is, it's not a video game system. It's clearly an entertainment system. It's an all-in-one box. It's going to be marketted like that and its feature-set and provided content define it that way.

Though I agree that people wouldn't want to pay twice to use netflix (I know I don't), they may want to pay to get advanced interactive features for their TV subscription, provider content, online features and many other all-in-one content that are part of the xbox live subscription. If you isolate one application, of course it doesn't make sense to pay for. But if you put it all together, if you have live then might as well enjoy all the features.

Lastly, turning your tv into a sort of ipad experience is in and of itself a selling point, out of the box, for non-gamers.

The only market that may be less interested in this are the gamers, but they are a more niche market either way.

Really? Most TV is about shutting your brain off, so it's hard to imagine that there is a big audience who would like it to be more than that.

I think so, Rol. Traditionally TVs are about shutting your brain off, but more and more we're entering a multi-connected era where you can do everything at any moment at the click of a button while combining different source of content (dual-monitors, multiple devices, multiple apps, multiple services). People want to be in control of their content more and more and the iPad is an example of that need being addressed. At the touch of a finger you can open, close, move flip, stretch, drag without effort and without delay and I believe that's really desired in our uber-technological society. The apple TV tried doing that but it is not nearly the same experience as what we saw in Microsoft's presentation. You can almost control your windows like a windows system by using gestures, that's big. With almost minimal cost they are going to pull this off I believe it will be very attractive.

In contrast, back in 2008 they showcased a device called the Microsoft Surface (before the 2012 "Surface"). It was planned to cost some 2000$ or something like that I'm not sure anymore. The thing is that they can now achieve that to a degree with Kinect, which is really impressive.



pretty much half way through this gen both nintendo and M$ were after the casual gamer but next gen nintendo and sony are after the core



no one competes with ninty. they scew themselves. the last paragraph is the one i agree with most.

great analysis and i enjoyed the read.



Around the Network
theshonen8899 said:

I don't think Microsoft considers the Wii U as competition. I don't think Sony considers the Wii U as competition. I don't think anyone considers it as competition. Everyone seems to think it's crap.


User has been banned for this post ~Barozi


I really don't think this post deserved a ban. The person never said he or she believes the Wii U is crap, but that everyone (not literally) thinks it is. Which I agree with; putting down the Wii U and Nintendo is the vogue thing to do right now.



burninmylight said:
theshonen8899 said:

I don't think Microsoft considers the Wii U as competition. I don't think Sony considers the Wii U as competition. I don't think anyone considers it as competition. Everyone seems to think it's crap.


User has been banned for this post ~Barozi


I really don't think this post deserved a ban. The person never said he or she believes the Wii U is crap, but that everyone (not literally) thinks it is. Which I agree with; putting down the Wii U and Nintendo is the vogue thing to do right now.

Same message, one of those statements is bannable. While the 2nd statement probably could initiate a meaningful debate the first one is just pure flamebait.



burninmylight said:
theshonen8899 said:

I don't think Microsoft considers the Wii U as competition. I don't think Sony considers the Wii U as competition. I don't think anyone considers it as competition. Everyone seems to think it's crap.


User has been banned for this post ~Barozi


I really don't think this post deserved a ban. The person never said he or she believes the Wii U is crap, but that everyone (not literally) thinks it is. Which I agree with; putting down the Wii U and Nintendo is the vogue thing to do right now.

You brought my attention to his post, and after rereading I agree that it was misread (and it was easy to misread). It read as "the U is crap".

PM sent to Barozi to reverse the action, as I was the one to report it, thanks for this.



Next gen will be a free for all I think its anyone's game.



 

Check out my Youtube channel : http://www.youtube.com/user/ThePSXcollector

happydolphin said:

Hi friends, this is a speculation thread. Yep, you're on a sales site about market analysis, and well we're gonna speculate. Anyways, on to the analysis.

After watching the xbox presentation on May 21st, here are the points I came up with, leading me to believe that Microsoft is considering Nintendo its main competition for the generation ahead:

 

Focus on non-gaming content & partnerships:

NFL Fantasy league:

Microsoft entered in a 400m$ partnership over 5 years with the NFL. In the process, the presentation highlighted the importance of a fantasy league that is always up to date and can be tracked while watching live football. We remember that Nintendo showed a similar type of interactive tv content in their WiiU demonstration in June last year.

Kinect 2.0 vs Nintendo's interactive market:

Also, Microsoft is expanding on its Kinect experience and made that clear at their presentation. This is direct competition to Nintendo's new highly interactive experience market that they opened once again with Wii (after some of the long-lost breakthroughs during the NES era). The kinect is being beefed for higher precision and better interaction between the human and the machine.

TV content on the console, a one-stop shop:

On top of that, Microsoft is opening the doors to some TV content, making the One a one-stop shop for the consumer. This is a direct response to some of the TV features Nintendo presented last year, and an expansion of it.

Rapid context switching:

Microsoft highlighted the importance of parallel skyping while playing a game, which was an important feature in the WiiU proof of concept video. While kinect 2.0 allows to switch from one app to another using voice command and gestures, Nintendo was showcasing offering options on the gamepad to allow users to share snapshots of where they were when they last died, and cam about it on the Nintendo cam application and ask for hints, all offering a seamless experience between their games and their communications.

 

The flip-side

Microsoft still competing with Sony in terms of the traditional market

With all of that, Microsoft is continuing its legacy of high-performing hardware, and is going head-to-head with Sony once again. However, we all know that Nintendo's market is the bigger one, having sold many more units than Sony and MS individually last gen. So, I believe Microsoft realized this and is leaving Sony in the dust with their increased targetting of the market that is not dedicated gamers. They got the dedicated player, now they want to challenge Nintendo on their hold of the non-gamer market and become the ultimate gaming provider, for gamers and non-gamers.

Sony might join the fray

Though this far Sony only showed their games at their unveiling, it's not far-fetched to believe that they will incorporate upgrades to the PS4 prior to launch or post launch so as to allow them to compete in the expanded market.

A bite in the butt

Some of the policies they announced or that are speculated are hurting the ears of some dedicated gamers, some of which are the inability to play games on a friends' system, having to connect once a day to the internet and a few other non-consumer friendly measures. Will this take a toll on Microsoft's competitivity with regards to the market it competes with Sony on, that of the dedicated gamer?

 

Take a stab at it.

I think it is pretty clear that Microsoft's main competition is Google and Apple.  Some of the feautres of the XBone and Wii U are similar, but this is not because Microsoft is "targetting" them.  This is simply because we expect multifunctionality from a device these days.  It's more of the Wii U and XBone travelling, to some extent, in the same direction.  I think Sony will also have a lot of these features.  Remember, Nintendo debuted the Wii U at E3 2011, and they showed off TVii at September 2012.  Sony may very well have a similar feature.

If Microsoft was really targeting Nintendo, they would need to show off the experiences that made the Wii successful.  You can't take on Nintendo without having something to combat Mario, Wii Fit, Mario Kart, Smash, Pokemon, etc.  If they were targeting Nintendo, they wouldn't focus the small games portion of their presentation on EA Sports stuff and COD.  That's not how you speak to the Wii audience. 

Who is Microsoft targeting?  Well, I don't know how to say this nicely... but tools.  The kind of people who play COD each year not because they actually like games but because all of their friends play it.  The kind of people who line up for the iPhone 5 because they think it will make them cool, and the kind of people who buy a Samsung Galaxy 4 while making fun of the iPhone 5 people and not realizing that they're doing the exact same thing.  The kind of person who plays fantasy football and doesn't know the difference between a safety and a cornerback.  The kind of person who buys an iPad mini after they just bought an iPad 4 because last year Apple said people wanted a big screen, and this year Apple says small screens are better.  The kind of person who buys beats headphones to listen to their pop music despite the fact that beats pretty much only provide only bass. The kind of person who goes to a Giants superbowl parade and says that their favorite player is Sanchez.  The kind of person who never had an interest in any sort of zombie movie but watches the walking dead.  The kind of person who never read a comic book but lines up at midnight for Dark Knight rises.  The kind of person who cares what is trending on twitter.  The kind of person who buys a tablet when they have no logical need for one.  The kind of person who buys things not for utility but for status.  The kind of person who put Gangnam style on their iPod like it was anything more than a novelty.  The kind of person will be convinced by Microsoft that they need to multitask on their TV because that will make them tech savvy and hip. Tools.  They're targeting tools.

/Hipster rant