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Forums - Gaming - Commercial/Advertisement ideas

If you ever thought of a commercial or any advertisement for games, post them here. It could be an entire campaign, or just a teaser/montage for a next gen console.

 

 

The commercials ideas I have sound a lot more meh when I actually write them down, but whatever: 

 

WiiU 

“Remember?”

This idea needs to be really trimmed down, but hopefully I can get the basic essence across.

 

You have a Kevin Butler type spokesperson, only greasier looking. Each shot shows him in a flashback of 4 guys in the past in front of a TV console, and asks something along the lines of “remember the 90’s?” or “remember back then?”.

 

In a longer version he might first reference a few popular things in the era, to emphasize how greasy the guy is. Whether or not he does, he eventually gets to saying “Remember the PlayStation?”. Some of the kids look awkwardly and shrug, one timidly raises their hand. The salesman type keeps pushing the PlayStation listing out some games, and tries to collect away the N64 controllers from the kids.

 

Ideally, you would repeat this 2 more times with the GameCube and Wii, featuring games that are probably more mainstream and emphasize local multiplayer, like Smash Brother’s. With the Wii, they could do a joke when the salesman pushes Call of Duty 4, 5, 6, 7, 8, 9.

 

At the end, they show the 4 guys, now in their 20’s, somehow freeing themselves of the saleman, and playing local multiplayer just as they did during the N64 era.

 

Message:

-          Nostalgia

-          WiiU is for adults too

-          Nintendo is about local multiplayer

-          Criticize the competition (same games, not as fun as Nintendo games)

 

WiiU

“The cave”

 

Have no idea if this has been done in some fashion or not. Basically retell Miyamoto’s story about the cave he explored as a kid, tie that into a new Zelda release, and show either Miyamoto himself, or hopefully some young family member playing Zelda and reliving the memory on the console.

 

Message:

-          Nostalgia

-          Nintendo is about escapism

-          Nintendo is for kids and adults

-          Nintendo can help bond across generations. It's timeless.

 

 

Vita

“Bored”

 

I’ll get at the essence, since I don’t know how exactly it would play out. Basically you show a person or people in various situations of waiting, like an airport, where they’re spending over an hour on their smartphones.

 

One scenario I had was 2 guys sitting at an airport, with one looking really bored on a smartphone and talking with another guy, saying that he checked his e-mail 20 times, and listing out some really bad sounding free apps (I might even want to incorporate the guy getting a call from his boss or something, only for his smartphone to run out of battery).

 

Then, either the second guy or a third guy is revealed to be playing a Vita (the first guy could go “so, what are you doing?”) listing out both new Vita and old PS2 games. Maybe to get some nostalgia effect, reference some specific points about the game (“cleared the X level”). If the smartphone idea is incorporated, have the Vita guy get a call from the boss, angry that he couldn’t connect to the smartphone guy.

 

Message:

Better for killing longer periods of times/Smartphones can get boring fast

Better quality games: Can play "nextgen" quality, or catchup to games from the past.



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I get paid 160 euros an hour to come up with advertising ideas.. so no I'm not sharing.. but I will steal ideas if they are good.. teehee..



 

Face the future.. Gamecenter ID: nikkom_nl (oh no he didn't!!) 

NiKKoM said:
I get paid 160 euros an hour to come up with advertising ideas.. so no I'm not sharing.. but I will steal ideas if they are good.. teehee..


How many hours a week do you work? O.o



Akvod said:
NiKKoM said:
I get paid 160 euros an hour to come up with advertising ideas.. so no I'm not sharing.. but I will steal ideas if they are good.. teehee..


How many hours a week do you work? O.o

depends.. most of the time 40...busy weeks 60..  but most of that money goes to taxes.. -__-"



 

Face the future.. Gamecenter ID: nikkom_nl (oh no he didn't!!) 

NiKKoM said:
Akvod said:
NiKKoM said:
I get paid 160 euros an hour to come up with advertising ideas.. so no I'm not sharing.. but I will steal ideas if they are good.. teehee..


How many hours a week do you work? O.o

depends.. most of the time 40...busy weeks 60..  but most of that money goes to taxes.. -__-"

Approximately how much taxes do you pay? Your salary still sounds really impressive.



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Akvod said:

Approximately how much taxes do you pay? Your salary still sounds really impressive.

I'm left with a bit more then half of that.. but that's how it goes in this business.. deliver some good ideas/succesfull campaigns and your name will buzz around.. I got very lucky when I was like 22 with 1 project and someone made me an offer I couldn't refuse..



 

Face the future.. Gamecenter ID: nikkom_nl (oh no he didn't!!) 

Akvod said:
NiKKoM said:
Akvod said:
NiKKoM said:
I get paid 160 euros an hour to come up with advertising ideas.. so no I'm not sharing.. but I will steal ideas if they are good.. teehee..


How many hours a week do you work? O.o

depends.. most of the time 40...busy weeks 60..  but most of that money goes to taxes.. -__-"

Approximately how much taxes do you pay? Your salary still sounds really impressive.

It depends, a plastic surgeon makes what he does one week in only 1 surgery (in a single day they usually you get 3-4) XD



Heavenly_King said:
Akvod said:
NiKKoM said:
Akvod said:
NiKKoM said:
I get paid 160 euros an hour to come up with advertising ideas.. so no I'm not sharing.. but I will steal ideas if they are good.. teehee..


How many hours a week do you work? O.o

depends.. most of the time 40...busy weeks 60..  but most of that money goes to taxes.. -__-"

Approximately how much taxes do you pay? Your salary still sounds really impressive.

It depends, a plastic surgeon makes what he does one week in only 1 surgery (in a single day they usually you get 3-4) XD

But you need to go to medical school to become a plastic surgeon.



Akvod said:
Heavenly_King said:
Akvod said:
NiKKoM said:
Akvod said:
NiKKoM said:
I get paid 160 euros an hour to come up with advertising ideas.. so no I'm not sharing.. but I will steal ideas if they are good.. teehee..


How many hours a week do you work? O.o

depends.. most of the time 40...busy weeks 60..  but most of that money goes to taxes.. -__-"

Approximately how much taxes do you pay? Your salary still sounds really impressive.

It depends, a plastic surgeon makes what he does one week in only 1 surgery (in a single day they usually you get 3-4) XD

But you need to go to medical school to become a plastic surgeon.

yeah, it is the price to pay of being quite wealthy. You are in for a lot of "pain" really, but once you get there you will be swimming in money,  depending on how good you are that's it.  But still, some mediocre dudes still get lots of money.



PS4
"Playstation. Immortal."

Have a series of TV commercials and print ads that state "X is immortal", and showcase a benefit/feature of the PS4.

E.g.

"Triumphs/Memories are immortal."
Show real gameplay footage of an online shooter (e.g. Battlefield) that is genuinely impressive, and using the share button to save it and send it to someone.

If a comedic route is taken, maybe have another friend nearby who wasn't paying attention to emphasize how you don't want to just soak in the moment yourself. Another possibility is to have the person who did the amazing thing send the video to his victims as a taunt.

"Bonds/Friendships are immortal."
Don't have any specifics, but emphasize the additional PSN social networking aspects and live streaming as a way for people to connect with old friends. E.g. show college buddies being able to do their gaming ritual even after getting a job and moving away.

"Passions are immortal."
Maybe do this at the beginning as an awareness raiser, or as a conclusion as a reminder. Basically do another Kevin Buttler or "Michael" esque trailer that celebrates gaming as a hobby. Hopefully this would contrast the PS4 as primarily as a gaming device, as opposed to the One.

At the end of each of these ads, the slogan "Playstation. Immortal." is whispered or something.