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Forums - Microsoft - 'Women are the new core,' says Microsoft narrative designer

This is so obviously microsoft dropping hints. I love the people who claim the "director of narrative" was talking about the industry in general as opposed to microsofts strategy.

Yeah, the guy who's in charge of NARRATIVE, isn't actually opening up about the companies NARRATIVE, he's just talking off the cuff during a panel discussion because he decided to be an individual. Clearly NOTHING to do with the next xbox or any device in their entertainment division...



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Thank you for your irrelevant opinion



D-Joe said:
VGKing said:
D-Joe said:
VGKing said:
D-Joe said:
VGKing said:
D-Joe said:
VGKing said:
Can't say I'm surprised Microsoft thinks this way. There is a flaw is this logic though. Even IF women are the new core.....what makes you think they like to play Kinect? I've met some "girl gamers" and they play the same games I do.

Other than OP's picture(and it's not even from the article),this wirter never talked about Kinect

"Women are the new core"

This implies that they'll be focusing even more on Kinect and getting new episodes of Desperate Housewives on Xbox live. That's what it means. 

http://asia.gamespot.com/news/women-are-the-new-core-says-microsoft-narrative-designer-6406037

"A narrative writer for Microsoft Studios has said that "women are the new core" and that creating more diverse stories, including more female characters and ethnicities, will make for better games."

A writer talk about Kinect game?lol

Where is Kinect in the article?well of course,you WANT only read the title because people can start shit on MS as usual

And woman=Kinect sounds so stupid for me since my ex-gf love diablo 2 and play diablo 2 better than me,it also make me never play any diablo anymore

So only women can enjoy female lead characters? That doesn't make sense. Taking a look at Microsofts strategies these past few years, combined with this article(which I read in full before commenting) only leads me to conclude that this is their reason for including Kinect 2 with every Xbox 720. 

If women are the new core, that doesn't mean you need to create new experiences for women since the "girl gamer" out there is happy enjoying Bioshock Infinite or Gears of War just like the rest of us. 

Woman are new core=male are not core anymore?And take a look what's his job:writer,write a story,why would that automatically mean Kinect games?the fact it's it means every type games,that's why the article using Bioshock picture not some Kinect pictures

"If women are the new core, that doesn't mean you need to create new experiences" Oh so while you guys always love to bashing MS only make same shooters,right now you want them only make same shooters?wtf is that?when new experiences=change the controller type?

"Including Kinect 2 with every Xbox 720."

Well maybe according to rumors,but what's the point to bring this in here?including Kinect 2 with every Xbox 720=every game will required use Kinect to play?

 

He just said the audience got wider,not thinner

 

"Abernathy also said that more diverse games would be good for the business of the games industry, because more diversity would bring in a wider audience and therefore generate more money. "But you need to persuade people that it's OK, and won't hurt sales but might help them," he said.

 

"Nobody in the room admits to being against making characters female or nonwhite," he added. "But they're scared because they don't know how to defend that choice to their bosses."

 

"Our industry, our art, and our business stand to gain in every sense simply by holding a mirror up to our audience and reflecting their diversity in what we produce," Abernathy said."

 

 

Btw,for people believe MS will ONLY make Kinect games

http://neogaf.com/forum/showthread.php?t=511206&page=28

Yes. That's how it works. The core gamer is defined by those gamers that make up the early adopters, the ones that buy more than just the yearly Call of Duty. If women are the new core that means that males aren't. Now, if he said that the core gamers are composed of more than just your average male, then that would make more sense, but he didn't say that. He said women are the new core. 

HIs job position is irrelevant as stories are gender neutral. So unless they are planning on making more romantic video games......maybe a sex simulator?

10 hours+ later and you just give me this?

"but he didn't say that."wat?wtf you saying?"Abernathy also said that more diverse games would be good for the business of the games industry, because more diversity would bring in a wider audience and therefore generate more money. "But you need to persuade people that it's OK, and won't hurt sales but might help them," he said.

And i'm telling you is your replies means:Why don't you just say whatever MS do whatever MS said it must be wrong?

AND WHERE IS KINECT IN THE ARTICLE,huh?WHERE?because OP post a Kinect picture to mislead people?

Yes, more diverse games are good for the business, but that's just common sense. Why even point out women? Men would love a greater variety of games too... not all males love to play Call of Duty.

About Kinect.....this is Microsofts excuse for why they keep pushing Kinect. You'll see. 



VGKing said:
D-Joe said:
VGKing said:
D-Joe said:
VGKing said:
D-Joe said:
VGKing said:
D-Joe said:
VGKing said:
Can't say I'm surprised Microsoft thinks this way. There is a flaw is this logic though. Even IF women are the new core.....what makes you think they like to play Kinect? I've met some "girl gamers" and they play the same games I do.

Other than OP's picture(and it's not even from the article),this wirter never talked about Kinect

"Women are the new core"

This implies that they'll be focusing even more on Kinect and getting new episodes of Desperate Housewives on Xbox live. That's what it means. 

http://asia.gamespot.com/news/women-are-the-new-core-says-microsoft-narrative-designer-6406037

"A narrative writer for Microsoft Studios has said that "women are the new core" and that creating more diverse stories, including more female characters and ethnicities, will make for better games."

A writer talk about Kinect game?lol

Where is Kinect in the article?well of course,you WANT only read the title because people can start shit on MS as usual

And woman=Kinect sounds so stupid for me since my ex-gf love diablo 2 and play diablo 2 better than me,it also make me never play any diablo anymore

So only women can enjoy female lead characters? That doesn't make sense. Taking a look at Microsofts strategies these past few years, combined with this article(which I read in full before commenting) only leads me to conclude that this is their reason for including Kinect 2 with every Xbox 720. 

If women are the new core, that doesn't mean you need to create new experiences for women since the "girl gamer" out there is happy enjoying Bioshock Infinite or Gears of War just like the rest of us. 

Woman are new core=male are not core anymore?And take a look what's his job:writer,write a story,why would that automatically mean Kinect games?the fact it's it means every type games,that's why the article using Bioshock picture not some Kinect pictures

"If women are the new core, that doesn't mean you need to create new experiences" Oh so while you guys always love to bashing MS only make same shooters,right now you want them only make same shooters?wtf is that?when new experiences=change the controller type?

"Including Kinect 2 with every Xbox 720."

Well maybe according to rumors,but what's the point to bring this in here?including Kinect 2 with every Xbox 720=every game will required use Kinect to play?

 

He just said the audience got wider,not thinner

 

"Abernathy also said that more diverse games would be good for the business of the games industry, because more diversity would bring in a wider audience and therefore generate more money. "But you need to persuade people that it's OK, and won't hurt sales but might help them," he said.

 

"Nobody in the room admits to being against making characters female or nonwhite," he added. "But they're scared because they don't know how to defend that choice to their bosses."

 

"Our industry, our art, and our business stand to gain in every sense simply by holding a mirror up to our audience and reflecting their diversity in what we produce," Abernathy said."

 

 

Btw,for people believe MS will ONLY make Kinect games

http://neogaf.com/forum/showthread.php?t=511206&page=28

Yes. That's how it works. The core gamer is defined by those gamers that make up the early adopters, the ones that buy more than just the yearly Call of Duty. If women are the new core that means that males aren't. Now, if he said that the core gamers are composed of more than just your average male, then that would make more sense, but he didn't say that. He said women are the new core. 

HIs job position is irrelevant as stories are gender neutral. So unless they are planning on making more romantic video games......maybe a sex simulator?

10 hours+ later and you just give me this?

"but he didn't say that."wat?wtf you saying?"Abernathy also said that more diverse games would be good for the business of the games industry, because more diversity would bring in a wider audience and therefore generate more money. "But you need to persuade people that it's OK, and won't hurt sales but might help them," he said.

And i'm telling you is your replies means:Why don't you just say whatever MS do whatever MS said it must be wrong?

AND WHERE IS KINECT IN THE ARTICLE,huh?WHERE?because OP post a Kinect picture to mislead people?

Yes, more diverse games are good for the business, but that's just common sense. Why even point out women? Men would love a greater variety of games too... not all males love to play Call of Duty.

About Kinect.....this is Microsofts excuse for why they keep pushing Kinect. You'll see. 

Because it's gamespot point it,not him

Dontnod: Publishers said you can't have a female character

http://www.gamesindustry.biz/articles/2013-03-19-dontnod-publishers-said-you-cant-have-a-female-character

 

And that's the original article,it's including respond of ^article

"Diversity means dollars"

http://www.gamesindustry.biz/articles/2013-03-27-pushing-diversity-to-pull-in-money

Excuse?so one writer's speaking will effect every games MS already making?the 4 new ip thread(with a lot new thing what neogaf member found) suddenly non-exist?

It's so fucking stupid while almost no westen forum found the full interview but a Japanese BBS 2ch anon found it and explain the article to people in 2ch(http://anago.2ch.net/test/read.cgi/ghard/1364254443/281)

 

AGAIN:Why don't you just say whatever MS do whatever MS said it must be wrong?



The statement is pure BS. Women as a group are not the new core or any type of core. I think that forums like this one show very well what the core looks like. Are there girls among us? Sure! But are the proportions between males and females roughly balanced? I think I don't need to answer that, and it's exactly the same when it comes to the core. The core is not purely male or closed to women in any aspect. It's just that most women aren't interested in core gaming.

What he really meant was probably that women as a group (so those of them who aren't traditional core) have joined the general gamer hoard and are currently a big demographic of well... milking cows (brutal, but true). They pay money for games, but in no way are they a real core. Still, calling them "the new core" is better from the marketing point of view than "milking cows". Women will never be the driving force behind the sales of consoles. It won't be these "new core" women standing in lines to buy PS4/X720 on the first day this Christmas. It will be the real core comprising men and women in a ratio similar to the ratio in this forum. The women they are talking about spend money, more and more of it, but that doesn't mean they are core. I somehow can't imagine random women at a hairstylist or at a manicure place this autumn gossiping about PS4 or X720. I work with 2 guys and 8 women (we're all under 30) and I can always talk about games with the guys, but girls don't like this topic. A few of them have only played "some kind of a dancing game on X-box" when they were on a house party. Do such games generate income? Sure - the money is the same as that coming from any other core game. Does that make them core? Nope. I have no doubt that this statement is a sign of a big Kinect 2.0 push, which surely is inevitable. They want to get all the casual gaming women to play on the next X-box and not Wii U or PS4. And I think they have a good chance at succeeding.

Women used to be the extra cheese in our gaming burger, but are now turning into the extra bacon, to say it in American ;) An awesome part, but still not the burger itself :P

If I'm wrong and they actually plan to change the games and turn them into more politically correct and watered down crap, then it's yet another reason for me not to buy the next X-box. Halo with Mistress Chieftess? Flirting with Cortan? Damn...

The more I hear about the next X-box, the more I think it's a console that's made with everyone in mind, except for the true gamers. Wonder if all this will turn out true once they reveal the console.

 

Machiavellian said:
rutea7 said:
enrageorange said:
rutea7 said:
Funny... Women have been accounted as core market in Asian countries since like always. There hasn't been exactly a lack of strong female leads. There could be more but I don't feel there's a lack.
Ubisoft did great with Aveline in ACIII: Liberation, Lara Croft just got "reborn", Lightning is a strong character and there's plenty more.

Is Microsoft just opening up to this? Maybe they have a new IP with a female protagonist. Let's hope its not kinect yoga.

You  named 3 female lead games. Now think of all the male lead games. I could name 10 new games that came out in just the last 2 weeks. Obviously we can't expect an even 50/50 ratio. That simply isn't the ratio of core female gamers vs male gamers. But it needs to be better than 95/5 which it currently is.

No it doesnt cause women dont need to play female characters just like men dont need to play only male characters.

I would counter your point in stating that only playing male and white male characters limits the creative story parts of games and make them very stereotypical.  I would believe that women would like to see portrayals of women with strong leads that express a women point of view instead of a character swap where you could put a male character in the same role and you would not know the difference.  

Case in point would be a game like God of War.  How exactly would a game like that be made if the lead was a women.  How would the story change and plot points.  It would actually be very interesting if we could see such a game.  There are a lot of very good women writters who I believe would love a chance to create such a character in a game but the chances are slim the way the industry is right now.  Thank goodness CD made Tomb Raider lead a women but even they still protray the character mostly male, at least the previous games I have not played the latest one to make a determination on that one.

Ever heard of Bayonetta? One of the most critically acclaimed games this gen? How well did it sell? It wasn't a launch title, it was multiplat, it was AAA and it was awesome... So what went wrong? And why do so many people think it was because the lead character was a woman? And this game was 100% designed aroung the fact that the lead character is a woman, she's not interchangable with a dude character, so you can get the answer to your question there. If you really care about having an even ratio of characters, go out right now and buy Bayo. Or maybe even better - get a Wii U and buy Bayo 2. You'd do 3 good things in one move - buy a Wii U, buy a core 3rd party game, buy a game with a female lead. Also buy a Vita while you're at doing good things ;) You can guy Gravity Rush and Assassin's Creed III: Liberation to support female characters there as well :P



Wii U is a GCN 2 - I called it months before the release!

My Vita to-buy list: The Walking Dead, Persona 4 Golden, Need for Speed: Most Wanted, TearAway, Ys: Memories of Celceta, Muramasa: The Demon Blade, History: Legends of War, FIFA 13, Final Fantasy HD X, X-2, Worms Revolution Extreme, The Amazing Spiderman, Batman: Arkham Origins Blackgate - too many no-gaemz :/

My consoles: PS2 Slim, PS3 Slim 320 GB, PSV 32 GB, Wii, DSi.

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Oh Microsoft, how you are so out of touch, it's amazing to me MS was able to dupe Americans to buy their faulty box because it was out first. MS are not about games or gamers.

User was warned for this post - Kantor



See,successful of misleading,though i bet even they read replies,they still ignore it



D-Joe said:
Thank you for your irrelevant opinion

Would you stop attacking everyone here who doesn't share your opinion? It's disrespectful!

Stop derailing the thread and go do something to calm your nerves.

OT: I hope "women" games won't be in the majority a couple of years from now. I'de still like to be able to play games like Uncharted, Gears and Metal Gear.



Nope since you're not right



D-Joe said:

Nope since you're not right


And you wonder why people ignore you!?