Not sure what it means to win if each Company is targeting different audiences.
Did the Wii outsell the 360 or PS3? Yes. Did core gamers prefer the Wii to the 360 or PS3? No. The Wii sold to a big casual crowd that otherwise would have never bought a gaming machine. Good for Nintendo. But means very little to the gaming community outside the the Nintendo base. The majority of the gaming community doesn't believe the Wii is the best system. Imagine if the casual crowd didn't buy the Wii. What would the numbers look like? Would it be below 75 million? Good bet imo
Microsoft seems to be putting their eggs in the casual basket. Also in the all in one entertainment basket. Not much in the core gamer basket. So "if" they sell 120 million units and 30 million more than the competition, does that mean they won. No. The gaming community decides that.
Just the way I see it anyway