According to The Times:

When Sony unveils its new PlayStation device this week, it will be far cheaper than many experts had expected — a price tag that, it is hoped, will lure millions of customers into buying its latest video games console.
Industry sources and leaked internal documents suggest that Sony is considering pricing the new device at about £300, more than £100 cheaper than the starting cost of its predecessor, the PlayStation 3.
The Japanese electronics giant will unveil its latest console, expected to be called PlayStation 4 or “Orbis”, the codename for the machine at its Tokyo headquarters, at a special event.

http://www.thetimes.co.uk/tto/business/industries/technology/article3691304.ece

For reference, £300 is the price of a premium WiiU in the UK.

PS3 price increased? WTF!

Edit - Title changed... PS4.

FOFOQSAKE! They gonna up da price! (change the title :) )

OT: Can we stop with all these rumors and wait just like... I don't know, 2 days... Not to mention it's like the 10th rumor that says it'll be priced 400$

I seriously don't know what you guys are talking about ;P

lol

I think the price will be reveled just in E3.

They won't announce the price of the PS4 on the 20th, That's E3 kinda announcement.

For a moment I thought Sony was increasing PS3 price.

Hope so. I think that's a price that would prompt many more people to pull the trigger on a purchase. However, I have no intention of taking this as anything more than a rumor.

increasing the Ps3 price to subsidize the Vita price cut.

so about $350 for NA? it's a done deal!!!