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Forums - Sales Discussion - NPD not standing by BR numbers ... interesting read ...

madskillz on 24 January 2008

Last night, I was looking at Circuit City and BB ads and noticed something very, very interesting. With several HDTV purchases, the stores were GIVING AWAY BR players with the TVs, and they were being counted towards the BR sales total! I was gonna get up and comment on it last night, but BetaNews beat me to the punch.

A report from NPD Group claimed Blu-ray standalone player sales accounted for 93 percent of the high-def market for the week ending January 12, but NPD itself won't stand behind the numbers, saying they were leaked and that weekly sales data is not a long-term indicator.

According to Stephen Baker, vice president of industry analysis for NPD, the data "came from an NPD subscriber" and "wasn't approved for release from NPD." He added that the firm typically sees big fluctuations in sales volumes each week, and never makes long-term judgements based on weekly data.

Source: http://www.betanews.com/article/NPD_Free_Bluray_player_deals_led_to_boosted_sales_this_month/1201203983 



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ssj12 on 24 January 2008

and the NPD jsut shows how untrustworthy they are..



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supermario128 on 24 January 2008

So NPD won't stand behind its own numbers, wow.




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akuma587 on 24 January 2008

I would believe this more if HD-DVD player sales hadn't precipitously dropped ALONG WITH the rise in BD player sales.



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Dolla Dolla on 24 January 2008

NPD doesn't trust ... the NPD?



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reverie on 24 January 2008

madskillz,
When they're selling a $2000 TV plus BR player I wouldn't exactly call it a give-away. If the TV used to be $2000 and the BR player used to be $400 it's a 17 % savings for the bundle.



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Griffin on 24 January 2008

lol at NPD, they suck so much.



BKK2 on 24 January 2008

That article is a bit misleading. They never said they don't stand by that number, they just say it wasn't approved for release, which basically admits that the figures are legitimate.



DragonLord on 24 January 2008

Free or not, it's still another stand alone blu-ray player on the market (which is what matters) and worsens HD-DVD's chance of success (which officially died a few weeks ago anyhow)



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Fastrabbit09 on 24 January 2008
DragonLord said:
Free or not, it's still another stand alone blu-ray player on the market (which is what matters) and worsens HD-DVD's chance of success (which officially died a few weeks ago anyhow)

u use that bolded word; i do not think it means what you think it means



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