Pretty bad, and Japan as a whole is not doing so well. Hopefully the big 3 can keep competing next gen.

I thought Moody and S&P ratings were for bonds or debt not equity which is what people seem to be talking about. Sure the stock will continue to be devalued by the continuous bad news. From what I understand is the lowering of rating means that those willing to loan Sony money are going to ask for higher interest rates to compensate for the perceived increase in risk. That would mean that you are better off buying a Sony corporate bond than an actual stock.

From what I see from Sony's financial report is a struggling company but the numbers aren't as bad as they could be. The restructuring is bringing in some improvements. I am not counting out sony yet. In my opinion though I would sell the television portion of Home Entertainment Division and downsize the imaging product and solutions division. Finally, (I know this won't be popular here) I would take a good look at the game division. With the poor Vita sales and the continued decline of the PSP and PS3, I just can't see where they are going. To me it looks like they are putting a lot of faith in a breakout success from the PS4. With its current poor handling of this division, I am genuinely concerned about the Game divisions future. My advise would be to either beef up support of the PS3 and PSP in order to bring in as much short term profits as possible or "relaunch" the Vita with a better marketing front, some first party games, and a more consumer concious price.
http://www.sony.net/SonyInfo/IR/financial/fr/12q2_sony.pdf

For a lot of you, your own country debt are just above junk status on Moody and S&P...

About the gaming division part. They are doing that. They gave PSP a price cut in Japan and they have 1st party Vita games slated for next year along with a price cut for Vita. Don't forget about PS Plus for Vita coming this month either to serve as a jumping in incentive. PS4 is going to be a very calculated launch but they've released the SuperSlim PS3 while maintaining its current price level to take advantage of the consoles YoY sales which despite being on decline is selling better than the other consoles and has the least amount of penetration in the largest market. That's not to leave out the giant 1st party games releasing next year to bolster PS3 sales up until PS4 launches in Fall 2013 - Spring 2014.

I have a feeling next year will be a lot better for them.

Never mind.

I lol'ed. Good one.

Moody's is relentless though as i've seen what they pushed greece, portugal, spain and italy to do. Sony will not get out of this easy.

And for the record i hate rating agencies, they serve no purpose but to speculate.

Any suggestions to what i should change the title to?

"...junk status by investors" ---> "...junk status by rating agency"? :p

Shades of Sega here, even if Sony is a bigger company than Sega. Sony is likely to continue delay release of the next Playstation system until finances get better.