What should Sony do with it? More of the same? Add a little touch-screen to it? Copy Nintendo's tablet controller? What are your ideas?
I'll go first:
Dualshock 4 needs to have the same button layout as the DS3. I wouldn't hurt to change up the design a bit though. Make it more comfortable to hold. Get rid of those R2/L2 buttons. Go back to the PS2 ones or copy the 360 triggers. About rumble.......it feels a little cheap on the DS3. Instead of having 2 big motors on each side, why not split it into multiple smaller ones? That way the rumble is evenly spread and feels better.
Your turn.