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Forums - Microsoft - Update: Halo 4 Hoax Letter Attempts to Shame Game Journalists, 343 Industries, TriplePoint PR

Gameranx

This absurd image [link] surfaced some hours ago, purporting what appears to be a letter from TriplePoint PR to a member of the gaming press—congratulating him for being chosen to review Halo 4. 

Despite being debunked as a hoax—quite repeatedly, I might add—the aforementioned is still making the rounds. When it was posted on NeoGAF and Reddit, their readers were quick to point out the various flaws that would implicate it as a hoax, but some parts of the internet (read: Twitter) appear to be gullible enough to believe it quite possibly because they want to. 

As an aside, I’d point out how it's the sort of cynicism that threatens to rot our community (that is to say, the larger gaming community) from within. And some people, like the authors of these particular Protocols of the Elders of Zion, are more than eager to inflame the wound.

I can't ever recall the last time anyone from PR sent me an e-mail congratulating me on receiving my review copy as if it was some kind of gift. Who ever heard of such a thing? There's also the issue of the PR company being completely wrong (TriplePoint doesn't handle Halo 4), the non-existent Terry Graves—whom I'm almost certain they chose as some poetic way of saying the gaming press would be "digging its own grave," as it were—and the use of Eastern Standard Time in a West Coast-based company. It doesn't help that the logo they used of Microsoft hasn't been in use for some months now, either. 

I should also like to point out how—returning to the beginning—it congratulates the reviewer for 'being selected', yet later refers to a contract that was supposedly issued close to a month ago. Which of the two is the actual case? The author himself (I'd add the additional modifier or 'herself' but let's be honest—it was most likely a dude on 4chan) does not seem to know. 

Not having had the chance to play the game as of yet, I can't—without reservation, at least—say that Halo 4 is awesome, but given that everyone I know who has played it, whose opinions I respect thinks that it is, the probabilities are very much in favor of the game's inclination towards awesomeness. 

That this obvious forgery has managed to gain as much traction as it has points out the volatility of game journalism's reputation in the regards of gamers, and why we need to start doing more to win back their trust, assuming we ever had it in the first place.

http://www.gameranx.com/features/id/10460/article/halo-4-hoax-letter-attempts-to-shame-game-journalists-343-industries-triplepoint-pr/



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Couldn't be bothered to read the OP.
The letter is horrible, though! It clearly shows just how ridiculous video game journalists are. I can't believe this kind of stuff can happen in this industry.



 

“These are my principles; if you don’t like them, I have others.” – Groucho Marx

its sad the length fanboys will go.



"That this obvious forgery has managed to gain as much traction as it has points out the volatility of game journalism's reputation in the regards of gamers, and why we need to start doing more to win back their trust, assuming we ever had it in the first place."

If only



Before the PS3 everyone was nice to me :(

Nsanity said:

 

That this obvious forgery has managed to gain as much traction as it has points out the volatility of game journalism's reputation in the regards of gamers, and why we need to start doing more to win back their trust, assuming we ever had it in the first place.

I DONT UNDERSTAND??? GAME JOURNALISM IS GOOD!!!



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Dear oh dear. I don't think any more needs saying. Surely that time would have been better spent actually doing something enjoyable rather than trying to bash something they didn't like?



RIP Dad 25/11/51 - 13/12/13. You will be missed but never forgotten.

badgenome said:
Nsanity said:

 

That this obvious forgery has managed to gain as much traction as it has points out the volatility of game journalism's reputation in the regards of gamers, and why we need to start doing more to win back their trust, assuming we ever had it in the first place.

I DONT UNDERSTAND??? GAME JOURNALISM IS GOOD!!!

haha that pic still cracks me up...so good



In-Kat-We-Trust Brigade!

"This world is Merciless, and it's also very beautiful"

For All News/Info related to the PlayStation Vita, Come and join us in the Official PSV Thread!

just wait a year and someone will claim that there was "proof" that the Halo 4 reviews had been bought.



“It appeared that there had even been demonstrations to thank Big Brother for raising the chocolate ration to twenty grams a week. And only yesterday, he reflected, it had been announced that the ration was to be reduced to twenty grams a week. Was it possible that they could swallow that, after only twenty-four hours? Yes, they swallowed it.”

- George Orwell, ‘1984’

TriplePoint PR Blog

It’s said that imitation is the sincerest form of flattery. We don’t feel especially flattered, in this instance, though – you may have seen a hoax circulating recently, suggesting TriplePoint is a part of the Halo 4 review campaign, and making unprofessional demands of journalists.

We don’t represent Halo, nor do we represent Microsoft, and nobody named “Terry Graves” has ever worked at TriplePoint, either now or at any time in the past. The image of the letter, allegedly sent from our offices, demanding that reporters award Halo 4 a certain score, is a fabrication. It’s not even a very good one – reporters can only reach us between 9-5? C’mon.

Kudos and thanks to all of our friends in the industry who immediately spotted this hoax for what it was, and for having our backs. We’re looking forward to playing Halo 4 along with everyone else.

http://blog.triplepointpr.com/imitation-hoaxes-and-halo