Sounds legit... :P

I think it's just a placeholder price.
Gamestop did the same thing with Vita (then known as NGP)
Better to overshoot than undershoot I guess.

Webhallen is pretty much terrible when they speculate prices. They have the Wii U listed for 5000kr, heck they even have PS4 and have it listed for 7000kr and it has not even been officialy announced. These prices shall not be trusted, they have done this numerous times, but other sites do these kinds of things too, it's just temporary. 

"Our customers are very interested in pre-ordering these products, so we have set a high preliminary pricing for the lineup so that they may be able to pre-order them.
Just to clarify, we have not received any pricing from Microsoft regarding MRSP or purchasing net cost, and any people who have booked the Surface at this high price will of course have their order adjusted before any product is shipped. So we’re not going to overcharge anyone for being an early adopter."