Gamasutra: Oh yeah, definitely. But I mean, at the same time, a lot of kids' games -- and this is something that's been a big topic with the resurgence of Nintendo with the Wii and the DS, is how do you compete with Nintendo? That's been a big topic of discussion. It comes up all the time. Ubisoft has come out and said, "We'll compete with Nintendo by making our games as good as Nintendo's." And everyone's like, "That's a bold statement!" A lot of publishers brought half-baked games on the Wii and thought they would sell, just because the Wii's popular, and then some people end up retreating from that. My point is that not all kids' games are created equally.

GH: They're not. One of the things we have a strong, vested interest in is the whole notion of licensed games based on movies or Disney properties or so on. The games are not generally as good as they could be, so everybody gets lumped in the same box. But because we own so much of our own content, we have a strong, vested interest in changing that, and we are trying to change it.

I think sometimes it's regrettable that there are some segments of the gaming press that don't recognize when a game is trying to be different. It's easy to say, "This is for kids. It's not fun," or whatever. But I'm hoping that there is going to be recognition that games are designed for different audiences, and should be viewed and rated and judged appropriately.

The other thing to this is that some people who sometimes people feel that games that aren't suited for core gamers are somehow diminishing the industry. I don't think that's the case. And I think the gaming industry has a long way to go in terms of growth and appealing to more people. I don't see a situation where core gamers are being left in the dust, with no games being made for them, because kids or families are being addressed.

Gamasutra: That's become a bit of a debate with the success of the Wii, because you look at the new audience, who bought it expecting Wii Sports, and then core gamers respond, "Well, is Nintendo going to abandon us, the fans it's had for years?" Obviously that's not the case, and I feel that Super Mario Galaxy is an obvious example of how Nintendo's not abandoning its audience. But it is definitely a debate. The market is growing in different ways, and I think that Disney is probably better suited to capitalize on some of the ways it's growing to the younger audience, and the older-than-core audience, and the more casual audience, almost more than you would expect the company to be able to capitalize on the audience that would buy Turok, actually, in a certain sense.

GH: I think you'll be surprised. I think you'll be surprised over the next few years when you see the content coming out. Certainly, a lot of what we do is going to appeal to, in essence, audiences new to gaming. I love games, and I love playing games, and I would like everybody in the world to play games.

I think playing games is like TV was, and like radio and like movies. There's not a person on this planet, when they saw it for the first time, saw a moving image on a screen and said, "I don't want to watch that," or heard a radio and said, "I don't want any piece of that." It's a universal desire, in my opinion, and I think what we're doing and what Nintendo's doing, is a great job of is expanding the experience to more people.

It doesn't diminish, and it doesn't take away from the core gamers' wants. I just think it's a broadening of the entertainment landscape in games that we're happy to be a part of, and I think we will look at these games that the core gamers will like. I'm obviously talking about things here that have not been announced, but I think over the next six to eight months, you'll start to see some things come out of us as we start to show you what the titles are. I think perhaps it will make people sit back and say, "Hmm. Maybe not everything they do is right for me, but they are games that I want to play."