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Forums - Sales - Sony targeting 13 million PS3 sales for fiscal 13

haxxiy on 27 June 2012
DirtyP2002 said:
Kinneas14 said:
13 million is a solid number, and a reasonable one. Sony has a good line-up for this and next year, so it shouldn't be a problem to reach that number for the end of March 2013.
Then, there could be a price cut, so it could be a really easy target.


They aimed at 15 million last year with a pricecut and failed. (13.8 million or something like that)

Now they are aiming at 13 million... If they are as optimistic as last year they will end up with 12 - 12.5 million, so a 1.3 million decline or 9.5%.

I think it is optimistic, especially with the next gen coming up.

I'm pretty sure it was 14m last year. I remember someone saying it needed 2.1m in the last quarter to do it and it did 1.9m. They could have revised it somewhere down the line though. 



 

 

 

 

 

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NobleTeam360 on 27 June 2012

Not really news but whatever.



sales2099 on 28 June 2012
pezus said:
sales2099 said:
Isnt that what PS3 sold in 2011?

Basically their plan is to keep PS3 sales flat in 2012. Meaning no price cut. All I needed to know.

How does that work? Sales are declining everywhere. This does not mean "no price cut".

Oh and Sony shipped 13.9m PS3s during FY 2012

so they are aiming to sell almost 1 million less PS3s this year then last year.

Well sir that all but confirms there is no price cut if Sony is projecting a decrease in sales. PS3 bundles sure, but no price cut. 



Xbox: Best hardware, Game Pass best value, best BC, more 1st party genres and multiplayer titles. 

 

binary solo on 28 June 2012

So this is the first projected YoY sales decline since slim/price cut right? They projected 15 million for 2 years in a row and only achieved it first time around. Putting out a projection of a decline in sales compared to a sales level that failed to meet target pretty much spells "this gen is all but over" as far as Sony is concerned. This will certainly be the last year where substantial promotional $$ is invested in PS3.



“The fundamental cause of the trouble is that in the modern world the stupid are cocksure while the intelligent are full of doubt.” - Bertrand Russell

"When the power of love overcomes the love of power, the world will know peace."

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Wh1pL4shL1ve_007 on 28 June 2012

Optimism is still high...



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Wh1pL4shL1ve_007 on 28 June 2012
Icy-Zone said:
They need to convert Xbox players in America to PS3 players. Most don't know the greatness of free online yet. Once they do though it'll be like "once you go black, you never go back," haha no homo.


Michael Jackson?

 

Nah jokes

 

Anyway..

I know quite alot of people who are satisfied with both PSN and XBL... "Coverting" is a next to no sales figure this late in the gen. 



Yay!!!

Dark_Lord_2008 on 28 June 2012

only achievable with a price cut and some value adding/bundling with games and accessories or a gift card voucher. 13 million without a price cut for its 6th year entering its 7th year is a big call. the next console generation is starting very soon with staggered launches of the wii u, next box and ps4 releasing within the next 18 months.

x360 will barely sell 10 million in 2012/13 fiscal year. ps3 will be lucky to sell 12 million in the 12/13 fiscal year. 13 million+ is being extremely optimistic. most gamers have already bought a current generation system and are now eagerly awaiting the next generation.

game sales/software/accessories will continue to sell great numbers on ps3 and the other current generation systems. 



Wh1pL4shL1ve_007 on 28 June 2012
Dark_Lord_2008 said:
only achievable with a price cut and some value adding/bundling with games and accessories or a gift card voucher. 13 million without a price cut for its 6th year entering its 7th year is a big call. the next console generation is starting very soon with staggered launches of the wii u, next box and ps4 releasing within the next 18 months.

x360 will barely sell 10 million in 2012/13 fiscal year. ps3 will be lucky to sell 12 million in the same 12/13 fiscal year. 13 million+ is being extremely optimistic. most gamers have already bought a current generation system and are eagerly awaiting the next generation.


I dont know dude. I'd say 11.5 Xbox and 12 Ps3.

 



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nikosx on 28 June 2012
Wh1pL4shL1ve_007 said:
Optimism is still high...

That's standard bussiness strategy. You aim above the mark to hit the mark.



Wh1pL4shL1ve_007 on 29 June 2012
nikosx said:
Wh1pL4shL1ve_007 said:
Optimism is still high...

That's standard bussiness strategy. You aim above the mark to hit the mark.


Not really, lower your past forecasts and your stock goes down.. Miss your forecast, your stocks will slump because of the company's inaccuracy in its own prodicts. 



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