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Forums - Sales - Zumba Fitness series crosses 7 million sales - ~2m overtracked

Majesco remains profitable in second quarter, Zumba Fitness sales surpass 7 million units

Majesco Entertainment had revenues of $30.4 million in the second quarter ending April 30, 2012, with $2.7 in profit. These numbers aren't staggering by any stretch of the imagination for a video game publisher, but for a company that was threatened with stock delisting (twice), it's been a relatively stable year.

"While the overall retail environment for interactive entertainment remains challenging in both North America and Europe, we are pleased to announce that in the second quarter, sales of Zumba Fitness remained solid, and Majesco delivered another profitable quarter. Zumba Fitness has now sold over 7 million units worldwide, and is the second best selling fitness game of all time," said Majesco CEO Jesse Sutton. "We are very excited for the upcoming holiday season, during which we will launch both Zumba Fitness Core, as well as the much-anticipated, highly innovative Kinect title, NBA Baller Beats. Lastly, we are about to ramp up our social/mobile efforts with the launches of Mini Putt Park on Facebook, as well as at least four exciting new mobile games coming to iOS over the next few months."

Zumba Fitness' sales have been giving Majesco the drive it needs to maintain its modest condition. Much like Cooking Mama before it, the company needs to find another hit franchise before the Zumba gravy train runs out.


http://www.joystiq.com/2012/06/12/majesco-remains-profitable-in-second-quarter-zumba-fitness-sale/


Old news:
http://www.joystiq.com/2012/01/18/zumba-fitness-franchise-sells-6m-units-majesco-profits/



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But don't we have Zumba Fitness at 7.25 million? That's more like 500k-1 million overtracked. Unless you include the Zumba Fitness 2 sales but they say that it's "the second best selling fitness game of all time" so I would assume they are not talking about the whole franchise.

That old article goes against my theory though.



Boutros said:

But don't we have Zumba Fitness at 7.25 million? That's more like 500k-1 million overtracked. Unless you include the Zumba Fitness 2 sales but they say that it's "the second best selling fitness game of all time" so I would assume they are not talking about the whole franchise.

That old article goes against my theory though.

"Zumba Fitness Franchise Has Now Surpassed 7 Million Units Sold"

http://www.majescoent.com/news/majesco-entertainment-company-reports-second-quarter-fiscal-2012-financial-results


Yeah that most recent article didn't make that very clear.



Some other interesting facts:

- Sales were driven by the continued strength of Zumba Fitness 2 and the release of Zumba Fitness Rush on Kinect for Xbox 360.
- Zumba Fitness remains the best-selling fitness title on Kinect, and in April, Zumba Fitness Rush was the #2 best-selling Kinect title overall.

http://www.majescoent.com/news/majesco-entertainment-company-reports-second-quarter-fiscal-2012-financial-results

So Zumba Fitness Rush for Kinect 2nd best selling game behind Star Wars Kinect in April ? Definitely undertracked then. It was obvious that 43k LTD sales are too low.
http://www.vgchartz.com/game/70384/zumba-fitness-rush/Global/



RIght XD