Sony has indicated its priority with PlayStation 4 is to have it be the "best" next generation console, not being cheapest or beating Microsoft's next Xbox to market.

Speaking on Gametrailers, Sony Computer Entertainment US boss Jack Tretton said it is better to build a better machine and have it launch after its rivals than rushing it out.

"We've never been first. We've never been cheapest. It's about being the best," he said.
"If you can build a better machine and it's going to come out a little bit later, that's better than rushing something to market that's going to run out of gas for the long term.

"Ideally, in a perfect world, you want the best machine that ships first that's cheapest. But the number one goal is to be the best machine and that's what we're always focused on."

source: http://www.eurogamer.net/articles/2012-06-06-sony-on-ps4-weve-never-been-first-weve-never-been-cheapest-its-about-being-the-best

Where did he say, "Late and expensive but powerful"?

that's why i bought my PS3 last year. Because I knew it was the more powerful than the Xbox. and it was finally at a decent price.

"We've never been first (or) cheapest. It's about being the best." its the same

No, it isn't. 

Misleading "quote" is way misleading.

So chances are the PS4 will have best graphics for next gen...Aldro will be pleased.

Also they definitely took a pot shot at the 360 for the whole RROD problem

Misleading / incorrect title should lead to an automatic ban and locking of the thread.

The title may be misleading, but he's hinting that it will be late, expensive and powerful.

Sony never learn.