Off the top of my head they did announce a few minor things too:

• Cross connection between PS3 ACIII and Vita ACIII
• Exclusive DLC for ACIII
• Exclusive DLC for Far Cry 3
• Some random PSN stuff (apps and the like)
• 200 digital downloads for PS3 over the next year
• Wonderbook
• New DLC for Little Big Planet 2 allowing cross connectivity and play with Vita

I was honestly hoping this thread to have solid reasons how Sony won. If anything, Sony's press conference was practically a forfeit with the introduction of PlayStation All-Star Battle Royale and Wonderbook.
God of War is in all intents and purposes obligatory as is the Liberation.
They showed little to no info on their overall plan with the Vita & its functionality.
They also wasted so much time what ironically sounds like pleading more than a demonstration why PS3 gaming is relevant with so much PSN Plus talk.
Most importantly, the montage at the beginning gave us a sense of false hope.

Beyond and Last Of Us are the only two titles that are actually promising.

Both were alright or expected. Neither is better or worse than the other.

They spoke far to little about the vita.
Since they didn't announce any new console, the vita should have been their main focus.

Turkish shilling again.

So that is the gaming news then? And the last point is a stretch. Falls more in the category of smartglass than actual gaming announcement.

So how exactly did Sony win?!

They didn't, Ubisoft did.

Is Nike+ really game related and 200+ new games on PSN not?

Also, as you mentioned, they did announce a pretty big new exclusive game and the footage from The Last of Us is worth watching. Basically, the start and the end of Sony's conference was good (Beyond and Last of Us gameplay respectively). And they're making Playstation All stars Battle Royale for Vita with full cross-platform play and ACIII Vita, but you specifically asked for PS3 news so I left them out.

I already put it in the OP what they announced. Splinter Cell, Tomb Raider, South Park, CoD... these are all multiplatform games and from Ubisoft, Activision etc. People don't like seeing multiplatform games on the Big 3s conferences. Tomb Raider, RE6 and Splinter Cell look like Uncharted and nothing to their previous games (SC original trilogy for example).

Nobody cares about Usher, Bing, IE, Nike+ or fitness or how I can voice command in Fifa or madden, this can also be done with PS3 headset or Wiimotes microphone. This is the E3. MS did not show any new retail exclusives, just 2 3 XBLA games.

Everybody was expecting they would announce some new games like Alan Wake 2 or show Ryse or new Rare game, but they concluded the show with Blops 2 probably showing 20% of the entire campaign.

I actually like Sony conference as well. But I was dissapointed by skinny Kratos. But The Last of looked cool. 3Beyond I have missed, so I have a question. Will it be like Heavy Rain or will it be a game with real gameplay?

Nike+ is a retail game, so it totally fits in that category.

And again, this is not about footage of games we already know about.