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Forums - Gaming - Apple's Tim Cook: "not interested in console gaming... in what is thought of as traditional gaming"

Dark_Lord_2008 on 31 May 2012

IPad and IPhones provide a decent platform for game developers to deliver low cost casual games. There is no need to enter the console market and face huge losses that have plagued Sega, Sony and Microsoft.



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Soundwave on 31 May 2012

I think what they mean is they're not interested in the following model:

Apple iConsole sold at cost for $300-$400 + $50-$60 disc based games you buy from a store.

However I could see them releasing one "official" game controller that works with the upcoming iTV, iPhone/iPad, Mac. You download the games from the App Store.



Mad55 on 31 May 2012
Alby_da_Wolf said:
A_C_E said:
Mad55 said:
Alby_da_Wolf said:
Obviously they aren't, consoles pricing and their reduction through the years during a generation are totally against Apple's pricing policy.

What do you mean reduction through the years? Isn't this the most succesful gen.

I think he means price drops for their consoles. Nintendo, MS & Sony all drop their prices to remain competitive and boost sales whereas Apple's policy is a bit different. Apple tends to come out with a slightly newer product to succeed the last every year or two, but the price stays the same.

Add-on (no charge) - I think Apple could possibly have a successful business strategy by releasing a home console or product to compete with MS, Nintendo & Sony and release a new product - every year or two - with updated features much like Apple does in their iPod/iPad/iPhone models; much like Sony & MS have done in the past with PS2 Slimline or X360 Slim.

This. My fault, I should have written ITS, referrred to pricing, not THEIR, as I didn't want to refer to consoles.
About the strategy you suggest: with full BC it could work, but pricing would limit its audience anyway. Not that Apple would mind, as long as it be wide enough to attract enough devs to thrive, as profiting on HW too, like Ninty, even GameCube sales numbers could be enough.

Edit: so the only obstacle remaining could be gamers' image, Apple could wait before making a console until it will be cool enough for their brand, unless they feel they can try a marketing campaign to actually be the ones that make gaming become cool.

Ohh I see yea it could work, but It would be a dedicated gaming system im not sure if even 50% of the people who would buy the initial version would come back the next year or a 2 for an updated version. Though it could do well I don't think it would have the same affect as their phone and tablet yearly straregy.