This has just the right amount of desperation to be true. I think there is a bit too much denial at play in these forums. The truth is Sony is losing the war. They are in a technological arms race at a time when the company is losing much of the money that it needs to wage that war. They can't simply eat the losses that they did this generation, but they would have to if they are going to meet the challenge presented by Microsoft's new hardware.
I know there is a absurd logic at play that says Sony can scale back the architecture in a new machine. So that they do not need to loss lead in a new generation. The obvious flaw in that logic being that Microsoft has no real incentive to not go over the top. Not only could they afford to do so, but they have proven that they can be very profitable while doing so. The reality whether many on here want to acknowledge it or not is that the power that is under the hood matters. Especially when the price points are the same.
Rest assured that the majority of the market that Microsoft and Sony are sharing would swing to the provider that is competitively priced, but overwhelmingly more powerful. Most on these forums would do exactly the same thing for that matter. I watched this generation as most ardent Sony lovers on these forums quietly slunk off to buy 360s. A quiet acknowledgment that Microsoft could swing the development community to their side.
The point I am getting at is Sony can't replay this generation losing billions in the process, and they can't go the other route either. That would lead to players abandoning the product line in droves. Sony thinking laterally might find some real profit from joining the cloud. It would make a whole lot of sense. The hardware is what is breaking the bank not the software.









Leatherhat on July 6th, 2012 3pm. Vita sales:"3 mil for COD 2 mil for AC. Maybe more. " thehusbo on July 6th, 2012 5pm. Vita sales:"5 mil for COD 2.2 mil for AC."