After all the news from Sony about cloud gaming earlier, it would seem as though Sony's latest patent could be the one turning the most heads, for all the wrong reasons:

"Spotted on GAF, this patent was filed by the PS3 maker in July 2011, and it's simply titled, "Advertisement Scheme for use with interactive content." I love the fact that even Sony's calling it a scheme. 

What this "scheme" does is warn players in advance that their game is about to be disrupted before presenting the commercial -- in the patent's case an advertisement for a soft drink. After a brief pause, the game will resume and the player will, presumably, have lost all sense of immersion and wonder why he or she is paying a publisher money for the privilege of making it more money."

I don't personally see the point here. We're already giving the devs and publishers our money, why should we give them more? Just seems like a cheep way to eek more money out of us gamers at the cost of immersion. Videogames. 

Already posted. It doesn't mean they'll do it though, companies patent things like these all the time just in case, but 99% of the times it ends up in nothing.

As Basil showed, already posted.

locked.

If it's during load times that really that doesn't make a difference to me, as long as it doesn't interfere with the games story or game play, I don't give a f***, the more money that goes to Sony the better.