game is looking incredible. 1st day.

I don't think anyone cares

Are you for real.

This looks like another blockbuster title. The media are raving about this game. Finally a game to mix arcade and simulation properly since PGR was lost.

VideoGamer

A demo of open-world Forza Motorsport spin-off Forza Horizon will be released on Xbox Live Marketplace ahead of the game's launch on October 23, developer Playground Games has confirmed.

Speaking to VideoGamer.com at a Forza Horizon preview event in London, Playground Games design director Ralph Fulton said "there's going to be an Xbox Live demo coming out, and I think that's going to be absolutely critical in convincing people who are going, 'They better not have ruined Forza!'

"They'll be able to pick it up and go, 'Okay, I see what they've done here'. And equally, the people who are like 'I didn't get on with Forza Motorsport for whatever reason, is this for me?', I think the Xbox Live demo is going to be a great way for them to pick it up and see how this is different."

http://www.videogamer.com/xbox360/forza_horizon/news/forza_horizon_demo_coming_soon.html

Holy blooming blur batman. Way to make a promising game look like crap. I'm glad for all the videos cause those screenshots would make me second guess otherwise.
When is the demo out so I can calibrate my setup for the release date :)

those screens look amazing. The lighting is gorgeous. Detail is insane.

God Turn 10 are good. Fantastic bloom effects.

Personally I hate bloom and motion blur. I like a more natural lighting look, not a cheap digital camera look.
Luckily it's just photo mode and not a 'problem' in game.
I always think that they're trying to hide low detail backgrounds when they release blurry screenshots.

@selnor: Playground Games are developing Forza Horizon not Turn 10.