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Forums - Sales - Ubisoft – digital sales up 110%, boosts profits to $48 million

VG247

Ubisoft has released its financial report for the fiscal year ending March 31, 2011, and thanks to a 110% increase in online sales, profits for the firm hit €37.4 million ($47.7 million) with sales hitting €1.06 billion ($1.3 billion). Online and digital sales were €80 million.

The firm said its core titles brought in €578 million, while its casual games sector reported sales of €483 million.

“Ubisoft achieved a 90% surge in current operating income in fiscal 2011-12, in the upper range of the targets announced a year ago,” said Ubisoft CEO Yves Guillemot in a prepared statement. “This achievement was notably spurred by strong growth in online/digital revenue.

“We ended the year in a solid financial position – all the while having continued to invest in the future – primarily thanks to better-than-expected cash flows.

“Thanks to our focus on ramping up our teams’ online expertise, combined with the know-how brought in by our recent acquisitions and with the recruitment of specialized talent, we are now in a position to fully seize the numerous current and future opportunities of the video game industry.”

For Q1 of the current fiscal year, Ubisoft expects an 11% year-over-year increase in sales of €115 million due to its release slate which includes: Ghost Recon: Future Soldier and over 15 online and digital titles such as Trials Evolution on XBLA and Silent Hunter Online and web-based, free-to-play titles.

http://www.vg247.com/2012/05/15/ubisoft-digital-sales-up-110-boosts-profits-to-48-million/



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Slightly confirms our article
http://www.ps-analog.com/news/articles/digital-downloads-vs-retail-the-rise-of-digital-downloads



Online and digital share was only €80 mill out of a €1.06 billion revenue. That is absolutely nothing. Less than 10%. I'm astonished how small DD is for Ubisoft.



Slimebeast said:
Online and digital share was only €80 mill out of a €1.06 billion revenue. That is absolutely nothing. Less than 10%. I'm astonished how small DD is for Ubisoft.


Why... ubisoft is leading the vanguard when it comes to implementings hit PC gamers don't want in there products.

I haven't payed attention to Ubisoft really.  So I find it interseting it's still selling most on Wii... and it's PC offerings actually outpace DS+3DS.