Recently I have been hearing a ton of complaints from Nintendo customers in the Middle East, in India in Pakistan in those regions where Nintendo does not have an over whelming presence. I often hear that people have to import games because they aren't distributed properly by NOE that retailers openly carry multiple different region games and that customers cant get access to localized content.
All of this got me thinking an no not about unlocking region locks. It got me thinking that Nintendo should open an Eastern division to handle the ME and India etc..etc... I was sort of shocked to see that video game console software sales accounted for over 150-million USD this year. Making up 55% of the total games industry in India which is expected to grow like 33% next year and maintain an annual growth for years to come. I notice that Microsoft has an Xbox India team not sure how big I'm not as familiar with the Indian market.
But what if Nintendo opened a small 50 man facility in India to handle distribution in the region. Maybe Nintendo purchases or hires a small localization team of say another 50 developers to localize some content for the ME/South Asian market?. Maybe Nintendo hires one or two small Indian studios to create Indian games for the region. Seeing as India has a very diverse ethnic community including Muslims and Christians and Sikhs and Hindus Nintendo could use that to create some small titles as original content as well as slightly localize content for the region.
What are your thoughts should Nintendo open a Nintendo East to cover India and the ME? , Disclaimer please forgive me if I screwed the numbers up at all. I cannot reference them on my phone. Source for India's growth here www.mcvuk.com/news/read/huge-growth-predicted-for-indian-games-industry/094288
-JC7
"In God We Trust - In Games We Play " - Joel Reimer







