| the_dengle said: The more I think about it, the more I think Sony honestly doesn't care how the Vita sells this year. That when they say its sales are "acceptable," they mean it. The Vita is a long-term investment for them. How it sells right out the gate isn't important in the long run. What matters is that the console is on shelves, slowly but steadily building an install base. As production and development costs slowly drop and software sales slowly increase, the Vita will eventually become a steady stream of income for Sony -- probably not this year, maybe not even next year, but soon, and for the rest of its life. Basically the same strategy they employed with the PS3. It started slow, but it's doing just fine now. Sony isn't looking to dominate the dedicated handheld market; they really aren't competing with Nintendo... at least not yet. They just aim to make a product that will be profitable for them, especially in the PS4's early years when it will likely be a money sink. They want the Vita to counter-balance those losses. Hopefully Vita sales start to pick up next year and this strategy pays off for them. Think of it like a sports team that isn't even in the running for the playoffs this year giving a huge multi-year contract to a superstar, hoping he/she will help them be contenders next year. They don't care how the player does this year, only in the following years when it counts. |
This is an extremely weak argument, written very well.
In essence, your saying that a console, no matter how bad it sells in the first year - has a bright future? Anecdotal evidence - a single console - the PS3....
(which isn't even a hand held)
Software sales aren't going to "slowly increase". How it works is, 3rd party support "slowly drops", games stop being made and the console dies.
I'm surprised nobody has sliced, diced and hung out to dry your words already mate.
To be fair though, pretty much every post here is ridiculously optimistic and doesn't seem to have even a basic grasp of console sales. I'd be here all afternoon correcting every point from just the last 5-6 posts that seem to suggest the Vita is doing ok.













