I personally believe that the Wii U will be expensive once the price is announced, with a price range coming between 350 to 400 dollars. No matter what the price is though, it’s going to be lose-lose for Nintendo.
I’ll use 300 dollars as the inflection point of the Wii U and the cost of an additional tablet at $80-100.
If it’s above $300:
Investors will trash the stock as they view that a 300$ Wii U will not be able to successfully compete with whats currently available from Microsoft and Sony.
The price will be too high to penetrate the existing PS360 model (if they are truly going after the core market). This is especially true if the Wii U 3rd party games coming out do not have any significant value added services over their PS360 counterparts.
The price will drive away casuals. Reggie said to Time magazine back in November that "We haven't announced pricing for Wii U, but you can definitely expect that pricing is going to be different and that the games are going to be different" To me, that word "different" means more expensive. The console and games will be more expensive than what people who bought a Wii were paying before, and I feel that many a casual gamers will not climb on board with the change.
The userbase will be low, which will put 3rd parties on pause as they try to sort out which platform to put their resources in. With development costs going up, developers and publishers want to make sure that have the right game for the right system. The PS360 will still command a big chunk of 3rd party gaming revenue well into the Wii U's launch, so they can wait for Sony and Microsoft to come out with their latest offerings.
Microsoft will still control a lot of ad space and exclusive content, ”only on 360/better with Kinect” tag lines for a majority of the big 3rd party games being released during the fall.
-----------------------------------
If the Wii U is below $300
Investors will trash the stock as they will be selling the system for a substantial loss. Which for investors of Nintendo, they are not accustomed to.
With the system being sold at a loss, Nintendo will rely on heavy first party sales which will crowd out 3rd party sales, and we will have a repeat of the Wii. PS360 revenue will be the majority driver of 3rd party sales (as stated above), so they can sit on their hands and wait until Sony and Microsoft come out with their respective systems.
Sony and Microsoft will announce price drops of their systems making it a value proposition against the Wii U for incoming core gamers. Kinect will see a price adjustment also to bring in the casual gamer that the Wii U market no longer caters to.
Nintendo will try to make their money on the back end by charging for whatever online service they are planning to use with the Wii U or through peripherals like the tablet controller itself, driving up cost of ownership pushing away casuals.
You have the diehard Nintendo fan that is going to buy whatever system they throw out so inital sales will be there but it wont be enough. With the system releasing during a holiday season, we will see the normal fervor of threads where people post ebay prices etc etc; most of these actions will start occurring at the beginning of next year.
Ultimately with the Wii U, Nintendo will also be the jack of all trades and master of none...they will try to court/maintain the Wii audience and sway the core audience and fall flat with both.
This is just me speculating, if you agree with some of the premise I wrote, that’s great. If you don't, hey, that’s great too.








