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Forums - Sony - Sony spends £1.5m on Vita ads for Easter

Nsanity on 02 April 2012

VG247

Sony is putting forward a significant £1.5m in advertising for the PlayStation Vita over the Easter period, it has been revealed. The campaign will be the second major push for the handheld following its February launch and is set to target folks out and about during the Easter holidays, a crucial period when kids are off school, MCV reports.

“The Easter campaign will consist of high impact outdoor media, along with an extension to our existing digital, cinema and press activity,” UK Marketing lead Alan Duncan told the site.

The spend includes outdoor adverts in some 3600 locations, travelling demonstrations in shopping centres, airports and stores as well as a higher density of print ads during the period.

“We have an always-on approach to Vita marketing, continually evolving and updating our campaigns to match the new and compelling entertainment experiences delivered by this uniquely powerful device,” Duncan added.

Shortly after launch Sony announced they’d sold over 1.2m Vita units since launch.

http://www.vg247.com/2012/04/02/sony-spends-1-5m-on-vita-ads-for-easter/



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Pokemonbrawlvg on 02 April 2012

Sony already spent $50 million on ads for North America. They'll spend more money on adversiment than on the Vita itself.



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justinian on 02 April 2012

$50m spent on vita in the US and £1.5m in UK for easter. Big spenders, Sony.




thehusbo on 02 April 2012

Nice to see they've finally seen the value of advertising..



Sal.Paradise on 02 April 2012
thehusbo said:
Nice to see they've finally seen the value of advertising..


Just slightly short of the $1 Billion for Kinect from Microsoft. Just slightly. Sigh.



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thehusbo on 02 April 2012
Sal.Paradise said:
thehusbo said:
Nice to see they've finally seen the value of advertising..


Just slightly short of the $1 Billion for Kinect from Microsoft. Just slightly. Sigh.


Just a bit short ye. It's a start though :)



SnakeDrake on 02 April 2012
kowenicki said:
Sal.Paradise said:
thehusbo said:
Nice to see they've finally seen the value of advertising..


Just slightly short of the $1 Billion for Kinect from Microsoft. Just slightly. Sigh.


here we go again...

 

wrong wrong wrong.

Yes its half a billion dollars



 

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Sal.Paradise on 02 April 2012
kowenicki said:
Sal.Paradise said:
thehusbo said:
Nice to see they've finally seen the value of advertising..


Just slightly short of the $1 Billion for Kinect from Microsoft. Just slightly. Sigh.


here we go again...

 

wrong wrong wrong.

Ah, just looked it up, that was for Windows Phone 7 as well as Kinect, and only half a billion for Kinect. Completely my bad! Although I'd be interested in seeing how much more they've spent on marketing since 2010. 



Sal.Paradise on 02 April 2012
kowenicki said:
Sal.Paradise said:
kowenicki said:
Sal.Paradise said:
thehusbo said:
Nice to see they've finally seen the value of advertising..


Just slightly short of the $1 Billion for Kinect from Microsoft. Just slightly. Sigh.


here we go again...

 

wrong wrong wrong.

Ah, just looked it up, that was for Windows Phone 7 as well as Kinect, and only half a billion for Kinect. Completely my bad! Although I'd be interested in seeing how much more they've spent on marketing since 2010. 


wrong again... couldnt give a rats arse what some article or PR pillock says...

the ACCOUNTS say:

Marketing spend for ALL of the E&D division increased $94 million or 27%, meaning that the spend was $350m for kinect, 360, phones and everything else they market in the E&D division.

Thats in the accounts, it is undenaible and irefutable.

....but you'll try and carry on spouting the same old rubbbish no doubt.

Always amazes me that sonty fans mention this thought like its a badge of shame and then in the same breath complain that Sony dont spend enough... very odd.  Even more odd considering the spend from Sony is effin huge, especially in europe where you cant get away from a sony sponsored TV program, radio program or billboard or ad of some kind.

btw, that figure is less than Nintendo spent (again.. check the accounts) and almost certanly less than Sony spent.

 



 

Woah woah woah, hold your horses. First, who are sonty?

Secondly, I was just going by the widely reported $500 million figure there, i.e. the one I saw published in every news article about Kinect around release. I have not looked further into the issue than that at all, I'm not denying or spouting rubbish at all, I just thought that was the reality of things.

I'd be very interested in seeing those 'account' figures, because I've never seen them brought up before, and would like to get a figure for their marketing expenditure. Thanks!

VGKing said:


I think Kowensky knows that. He just assumes everyone reads Microsofts financial data reports.

Hah, it's true it's asking a bit much, but I suppose it pays to be properly informed. I'm still waiting for the source though :) 



VGKing on 02 April 2012
Sal.Paradise said:
kowenicki said:
Sal.Paradise said:
kowenicki said:
Sal.Paradise said:
thehusbo said:
Nice to see they've finally seen the value of advertising..


Just slightly short of the $1 Billion for Kinect from Microsoft. Just slightly. Sigh.


here we go again...

 

wrong wrong wrong.

Ah, just looked it up, that was for Windows Phone 7 as well as Kinect, and only half a billion for Kinect. Completely my bad! Although I'd be interested in seeing how much more they've spent on marketing since 2010. 


wrong again... couldnt give a rats arse what some article or PR pillock says...

the ACCOUNTS say:

Marketing spend for ALL of the E&D division increased $94 million or 27%, meaning that the spend was $350m for kinect, 360, phones and everything else they market in the E&D division.

Thats in the accounts, it is undenaible and irefutable.

....but you'll try and carry on spouting the same old rubbbish no doubt.

Always amazes me that sonty fans mention this thought like its a badge of shame and then in the same breath complain that Sony dont spend enough... very odd.  Even more odd considering the spend from Sony is effin huge, especially in europe where you cant get away from a sony sponsored TV program, radio program or billboard or ad of some kind.

btw, that figure is less than Nintendo spent (again.. check the accounts) and almost certanly less than Sony spent.

 



 

Woah woah woah, hold your horses. First, who are sonty?

Secondly, I was just going by the widely reported $500 million figure there, i.e. the one I saw published in every news article about Kinect around release. I have not looked further into the issue than that at all, I'm not denying or spouting rubbish at all, I just thought that was the reality of things.

I'd be very interested in seeing those 'account' figures, because I've never seen them brought up before, and would like to get a figure for their marketing expenditure. Thanks!


I think Kowensky knows that. He just assumes everyone reads Microsofts financial data reports.