Sal.Paradise said:
kowenicki said:
Sal.Paradise said:
kowenicki said:
Sal.Paradise said:
thehusbo said:
Nice to see they've finally seen the value of advertising.. |
Just slightly short of the $1 Billion for Kinect from Microsoft. Just slightly. Sigh.
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here we go again...
wrong wrong wrong.
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Ah, just looked it up, that was for Windows Phone 7 as well as Kinect, and only half a billion for Kinect. Completely my bad! Although I'd be interested in seeing how much more they've spent on marketing since 2010.
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wrong again... couldnt give a rats arse what some article or PR pillock says...
the ACCOUNTS say:
Marketing spend for ALL of the E&D division increased $94 million or 27%, meaning that the spend was $350m for kinect, 360, phones and everything else they market in the E&D division.
Thats in the accounts, it is undenaible and irefutable.
....but you'll try and carry on spouting the same old rubbbish no doubt.
Always amazes me that sonty fans mention this thought like its a badge of shame and then in the same breath complain that Sony dont spend enough... very odd. Even more odd considering the spend from Sony is effin huge, especially in europe where you cant get away from a sony sponsored TV program, radio program or billboard or ad of some kind.
btw, that figure is less than Nintendo spent (again.. check the accounts) and almost certanly less than Sony spent.
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Woah woah woah, hold your horses. First, who are sonty?
Secondly, I was just going by the widely reported $500 million figure there, i.e. the one I saw published in every news article about Kinect around release. I have not looked further into the issue than that at all, I'm not denying or spouting rubbish at all, I just thought that was the reality of things.
I'd be very interested in seeing those 'account' figures, because I've never seen them brought up before, and would like to get a figure for their marketing expenditure. Thanks!
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I think Kowensky knows that. He just assumes everyone reads Microsofts financial data reports.
