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Forums - Sales - Activision Responds to Modern Warfare 3s Weak January NPD Numbers

Squilliam on 14 February 2012
sethnintendo said:
Boutros said:
"When you have such a successful pre-order programme and such a successful launch week I don’t think it’s surprising that the shape of the curve after that looks a little different than the year before."

I mean there's not much to add to what he said. It's a trend that is more easily observed in the Japanese market where strongly hyped games have phenomenal first weeks but die-off very quickly after launch. It's far more profitable that way.


More profitable than Nintendo titles that sell 20+ million with little to no price cut throughout many years?

A title which sells 20+ million in 20 weeks is more profitable than one which sells 20+ million in 3 years. So yeah, it is likely that COD is more profitable than Nintendo games of equivalent or slightly higher sales though Nintendo makes up for it by having more than one uber big title. 



Tease.

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reviniente on 14 February 2012
SolJustice said:
reviniente said:

I thought he might credit Black Ops with actually having a single player campaign with a plot and creative multi-player maps. For me, it is the better game. As for pricing policies, whatever the hell that means, I found this quite revealing:

Call of Duty: Modern Warfare 3  $39.99

Call of Duty: Black Ops  $45.98

The Elder Scrolls V: Skyrim  $59.96

 

Interesting. What are those numbers, the SRP during the holiday season, or for January, or what (if you don't mind me asking)?

Those are the prices at Amazon.com as in 'right now'. They've been like that, for MW3 since early January and for Black Ops for more than a year. Skyrim hasn't drop a cent and doing just fine at No. 27 in their Top 100 list.



VGKing on 14 February 2012
reviniente said:

I thought he might credit Black Ops with actually having a single player campaign with a plot and creative multi-player maps. For me, it is the better game. As for pricing policies, whatever the hell that means, I found this quite revealing:

Call of Duty: Modern Warfare 3  $39.99

Call of Duty: Black Ops  $45.98

The Elder Scrolls V: Skyrim  $59.96

 

MW3 being lower than Black Ops is supposed to encourage people to pick that one up instead I guess.

It'll go back to $59.99 soon though.



VGKing on 14 February 2012
reviniente said:
SolJustice said:
reviniente said:

I thought he might credit Black Ops with actually having a single player campaign with a plot and creative multi-player maps. For me, it is the better game. As for pricing policies, whatever the hell that means, I found this quite revealing:

Call of Duty: Modern Warfare 3  $39.99

Call of Duty: Black Ops  $45.98

The Elder Scrolls V: Skyrim  $59.96

 

Interesting. What are those numbers, the SRP during the holiday season, or for January, or what (if you don't mind me asking)?

Those are the prices at Amazon.com as in 'right now'. They've been like that, for MW3 since Dec '11 and for Black Ops for more than a year. Skyrim hasn't drop a cent and doing just fine at No. 27 in their Top 100 list.

Skryim has dropped to $39.99 a couple of times though....



reviniente on 14 February 2012
VGKing said:
reviniente said:
SolJustice said:
reviniente said:

I thought he might credit Black Ops with actually having a single player campaign with a plot and creative multi-player maps. For me, it is the better game. As for pricing policies, whatever the hell that means, I found this quite revealing:

Call of Duty: Modern Warfare 3  $39.99

Call of Duty: Black Ops  $45.98

The Elder Scrolls V: Skyrim  $59.96

 

Interesting. What are those numbers, the SRP during the holiday season, or for January, or what (if you don't mind me asking)?

Those are the prices at Amazon.com as in 'right now'. They've been like that, for MW3 since Dec '11 and for Black Ops for more than a year. Skyrim hasn't drop a cent and doing just fine at No. 27 in their Top 100 list.

Skryim has dropped to $39.99 a couple of times though....

Have you checked the X360 version? It once dropped to $54, but went back up again. It is currently at $58.07. Used versions start from $46.



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Zlejedi on 15 February 2012
sethnintendo said:
Boutros said:
"When you have such a successful pre-order programme and such a successful launch week I don’t think it’s surprising that the shape of the curve after that looks a little different than the year before."

I mean there's not much to add to what he said. It's a trend that is more easily observed in the Japanese market where strongly hyped games have phenomenal first weeks but die-off very quickly after launch. It's far more profitable that way.


More profitable than Nintendo titles that sell 20+ million with little to no price cut throughout many years?

How many of those Nintendo titles come with multimilion selling 15$ DLC several times during their lifetime ? ;)



PROUD MEMBER OF THE PSP RPG FAN CLUB

sethnintendo on 15 February 2012
Zlejedi said:
sethnintendo said:
Boutros said:
"When you have such a successful pre-order programme and such a successful launch week I don’t think it’s surprising that the shape of the curve after that looks a little different than the year before."

I mean there's not much to add to what he said. It's a trend that is more easily observed in the Japanese market where strongly hyped games have phenomenal first weeks but die-off very quickly after launch. It's far more profitable that way.


More profitable than Nintendo titles that sell 20+ million with little to no price cut throughout many years?

How many of those Nintendo titles come with multimilion selling 15$ DLC several times during their lifetime ? ;)

Ahhh you got me with that one...  CoD still seems to be one of the few exceptions.  Not too many other titles besides Nintendo titles sell 20+ million. 



SolJustice on 19 February 2012
reviniente said:
SolJustice said:
reviniente said:

I thought he might credit Black Ops with actually having a single player campaign with a plot and creative multi-player maps. For me, it is the better game. As for pricing policies, whatever the hell that means, I found this quite revealing:

Call of Duty: Modern Warfare 3  $39.99

Call of Duty: Black Ops  $45.98

The Elder Scrolls V: Skyrim  $59.96

 

Interesting. What are those numbers, the SRP during the holiday season, or for January, or what (if you don't mind me asking)?

Those are the prices at Amazon.com as in 'right now'. They've been like that, for MW3 since early January and for Black Ops for more than a year. Skyrim hasn't drop a cent and doing just fine at No. 27 in their Top 100 list.





The Elder Scrolls > The Legend of Zelda > Halo > Metroid > everything else

Understand that this is MY opinion and (very much) does not reflect the majority of gamers.

Series' I have yet to really sink my teeth into (alphabetically):

Call of Duty, Final Fantasy, (modern) Mario's, MegaMan, Metal Gear Solid...

Logic, reasoning, and spell-check are your friends. Thank you.

enrageorange on 20 February 2012
VGKing said:
reviniente said:
SolJustice said:
reviniente said:

I thought he might credit Black Ops with actually having a single player campaign with a plot and creative multi-player maps. For me, it is the better game. As for pricing policies, whatever the hell that means, I found this quite revealing:

Call of Duty: Modern Warfare 3  $39.99

Call of Duty: Black Ops  $45.98

The Elder Scrolls V: Skyrim  $59.96

 

Interesting. What are those numbers, the SRP during the holiday season, or for January, or what (if you don't mind me asking)?

Those are the prices at Amazon.com as in 'right now'. They've been like that, for MW3 since Dec '11 and for Black Ops for more than a year. Skyrim hasn't drop a cent and doing just fine at No. 27 in their Top 100 list.

Skryim has dropped to $39.99 a couple of times though....

on amazon.com skyrim dropped to $49.99 one day near Christmas, but never below. MW3 has been $40 more often than $60 since the new year. I am also almost positive, the big US retailers never had even a small sale for skyrim, but I've seen all of them have sales for MW3.

This is why I think this happened. Skyrim sales have exceeded expectations and thus none of the retailers had excessive amount of stock they needed to sell. MW3 on the other hand had the problem that initially it was selling better than black ops. That probably made retailers expect continued strong sales, and stock accordingly, so the huge January drop hit them hard, forced them to cut prices because they had a lot of excess stock.



MARCUSDJACKSON on 20 February 2012

sounds reasonable.



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