In related news the captain of the Titanic announced that everything was fine.
Seriously the Vita is in trouble in Japan. This is PR talk at a ridiculous level.
Basically they have avoided talking about it because up to their report they only need to discuss the first 3 weeks that while not astounding were perfectly fine. He can just ignore the next 3/4 weeks.
The vita is probably going to have similar troubles in Europe. I imagine a VERY strong launch (well these days what console doesn't?) but then very low sales. In the Uk getting a PS Vita with the necessary memory card and a bundled Uncharted game is £270. That is also the cheaper wi-fi only model. In comparison you can get a 320gb PS3 with Uncharted 3 and a movie for £230.