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Forums - Sony Discussion - Sony Ericsson: Qtr4 $266m loss.

Shinobi-san on 19 January 2012

I guess the new Xperia line up didnt do so great or is this a result of older models being less prominent? I actually thought the Xperia ARC garnered a nice following.



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Seece on 19 January 2012

Just don't see them making any headway :

1b to make up plus whatever they lose from next Q onwards ... will they ever see that back?



 

Seece on 19 January 2012
kowenicki said:
Seece said:
Just don't see them making any headway :

1b to make up plus whatever they lose from next Q onwards ... will they ever see that back?


Well its Sony only now so any profits (or losses) are all theirs.... but I am struggling to see why the brand will suddenly turn 180 degrees.

Clearly the brand as a mobile phone is falling fast and making such massive losses takes some stopping.

Indeed, MS/Nokia are struggling and they actually seem to have a decent strategy behind them. Xperia is going nowhere fast, not sure who thought it was a bright idea to do a gaming centric phone ...



 

Millenium on 19 January 2012

That's quite a steep loss.

Not sure if it's wise for them to continue the SE brand, let alone buy-out Ericsons share.



kitler53 on 19 January 2012

can someone brand that with sony's name?  i'm terrible at photo editing.



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sales2099 on 19 January 2012

lol thats a lot of money wasted. 1 billion to buy and it aint gettin any better



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Legend11 on 19 January 2012

They should fit in nicely with the rest of Sony.



VXIII on 19 January 2012
Millenium said:
That's quite a steep loss.

Not sure if it's wise for them to continue the SE brand, let alone buy-out Ericsons share.

They are dropping Ericsson name all together , they have announced their first Sony-only mobiles a few days ago

Xperia ion and Xperia S , they have amazing specifications , let's hope things will get better for them from now on .



Aj_habfan on 19 January 2012

Did they really need to buy Ericsson out just to release a phone without the brand name? Did they get some patents or something out of it?



Millenium on 19 January 2012
VXIII said:
Millenium said:
That's quite a steep loss.

Not sure if it's wise for them to continue the SE brand, let alone buy-out Ericsons share.

They are dropping Ericsson name all together , they have announced their first Sony-only mobiles a few days ago

Xperia ion and Xperia S , they have amazing specifications , let's hope things will get better for them from now on .


Ah, good to know. :)

Yeah, I hope it brings them success, I'm not really a Sony fan, but it'd be a shame for them to lose their phone business. Will the new phones run Android or?