If Wal-Mart "lost" $20-$40 on every $99.99 Wii, but got every person picking up those blue Wiis to blow an extra $100-$500 at their store on Black Friday rather than going somewhere else .... who really comes out on top there?
Once you've waited in line for 2-6 hours in the freezing cold, you're not just going to buy a Wii in 5 minutes and leave to go lineup somewhere else. Wal-Mart knows once they get you in the store -- they got you, and your credit card with the "well I lined up long enough, now that I'm here I got this Wii, I might well pick up one of these ... and one of these ... and oooh, this is on sale, I always wanted this on Blu-Ray, so many people are fighting over this game, maybe I should buy one too while I'm here ... etc. etc.".
Also they know if the store only has 80 Blue Wiis but 500 people lined up outside .... the other 420 people are going to be dissapointed, but after waiting several hours, people need to feel like the wait wasn't for nothing so they'll buy something else just for the sake of having something. No one wants to come home from Black Friday with nothing after putting in all that effort.
They know damn well what they're doing, lol. It's all psychology and it's all calculated.








