Not talking the actual labels on the movies, games as much as I am talking the price listed on the shelf right below them. It would be very easy and non time consuming for them to put a price label that says 7.99$ and just put all the 7.99$ BluRays above it like they used too. Rather then putting a price tag on the shelf saying "Tomb Raider BR 7.99$) then having three or four movies directly above it.

Mixing the sale content in with all the other content and making it next to impossible to see whats on sale and what isn't. Thats not just saving time thats purposely done, I mean it never used to be the case.

In fact wouldn't it be more time consuming to put three different labels up saying (Specific movie name 7.99$) rather then a single one saying (BluRays 7.99$) and having the 7.99$ BluRays seperate from the others. This is where the labels did come in because it was impossible to tell which movies were on sale so you had to check the labels but the labels weren't marketed.

The ads said " 50 Select titles" or such, but how the heck can you know what those 50 select titles are if there is no price listed on the shelf or price tag on the product. I had to ask like 10 or so times about products just to see if they were on sale or not and half the time they weren't.

I just think its a marketing strategy. Get people in the store and confuse the shit out of them so they buy stuff at full price or nearly full price. You go in for your five or so movies and games and then you see everything else and can't tell whats on sale and what isn't and end up buying stuff at full price. Its actually ingenius!