Galaki said:
Joelcool7 said:
It isn't not doing anything to cut down on used software sales is a bad business decision. All these factors should be addressed by a smart business rather then allowing yourself to lose millions of potential customers.
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The rest TL;DR
The keywords is "potential customers". It's not all black and white. Have you consider that these potential customers wouldn't have bought the game in the first place? And as some above mentioned, he wouldn't know of FF had he not borrowed them from his friends.
My first ever RPG was actually Final Fantasy (ONE) on the NES. I borrowed it from my friend and beat it. Had it not for that, I wouldn't even care or know what Final Fantasy is all about. They would have lost 1 "potential customer" here.
Have you ever heard of "If it's not broken, don't fix it"?
Guess what. EA (first) tried to forcefully "fix" it and I have completely ignore every single game they've released in the last couple of years.
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Yes I'd take that into consideration. However I have never actually bought a game because I borrowed it, either rental or from a friend. The games I did buy were ones I played at a friends house or saw someone playing and got interested. In fact in all my life I don't think I have bought a single game that I rented.
Marketing is far more effective in selling a title to a consumer then lending would be. The loss of say 10% of those lent or pre-owned sales is still a drop in the bucket compared to the profits the publisher could be making if they abolished used game sales and reduced lending and rentals.
Problem is it is broken, when a perfectly good high quality title loses money when it should have at least broken even you know there is something wrong with the way the industry works. Psychonaughts is a perfect example the game was easily a higher quality title then the majority of software from other publishers and even first parties. Yet the game failed to break even, there is no excuse for its failure other then their is something wrong with the industry. Especially when I know the title was selling very well used at EBGames.
As for the loss of some upset customers, honestly the loss is not enough to justify not cracking down. Sorry Galaki but software sales for EAGames titles have grown since they implemented these forceful measures! Proving either a ton of people just magically realized how great EA titles are or there recent measures to boost sales are in fact working. It would appear what ever customers did leave EA more were brought in.
Also the only reason you can avoid EA is because other publishers haven't taken these measures. UbiSoft began taking similar action to fight pirates and they too haven't seen a huge hit if any. In the end you will not stop buying games if these measures are introduced across the board by every publisher. In the end gamers will still buy the games and the benefits of eliminating the used game sales out weigh the cons.
I have plenty of ideas that could reduce used game sales while barely effecting the consumer. The first is to have the title only playable on five different units. This would allow the consumer to lend his copy out a few times but prevent him from selling it used through GameStop. After it has been used one five different consoles a demo version is playable on all future units. Meaning the sixth person to borrow the game could indeed play the game just not the whole thing. This would drive that consumer to purchase the full game once he has a chance.
Then there is the finances argument. That argument doesn't fly with me, I make so little money yet I still buy a new game every month or so. I know of many gamers who still buy brand new games each month despite being on poverty level incomes. Then say you are thrifty well game retail prices drop in most cases within a year of launch, often games drop as low as 39.99$ by the end of the first year, if you include Black Friday and Boxing Day sales then poor and low income consumers can still buy all the great new games and probably cheaper then they could used in the first place.
The price difference for a used title is usually only 5-10$ if someone wants the game badly enough to buy it used then they want it badly enough to spend the extra ten bucks. As I said they could also go on BlackFriday or Boxing Day and get the games brand new cheaper then they sell used.
thranx said:
they they can choose to not support gamestop by not letting them sell their games. You act as though its the poor ole game industry. They are big boys and can make their own choices, if they choose to support gamestop by letting them sell their games that is their choice. If its such a problem for the industry why dont they choose to not sell to gamestop? They can also choose to harm their games in the eyes of consumers by placing online cards or first day dlc on the disk etc. Its their choice to make.
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No they couldn't. A. Gamestop would still sell used copies of the game regardless of whether the publisher sold their product to GameStop, B. GameStop has a huge market share in game retail they control the market to not sell in GameStop would be to lose millions in potential sales and in the end it wouldn't accomplish anything.
If publishers had another option they would take it, but GameStop/EBGames controls the industry and without their support the publisher will lose out big time. Not to mention as I said GameStop wouldn't stop selling the game used so it would accomplish absolutely nothing for the publisher!
Also the only way this harms their games in the eyes of the consumer is because the consumer can choose to support a publisher who does not crack down. However with UbiSoft and EA both starting to crack down Activision is next and all the other publishers will begin to do so as well. It isn't smart business to allow used sales and lending to cut into potential sales.