By using this site, you agree to our Privacy Policy and our Terms of Use. Close

Forums - Sales Discussion - Xbox 360 Vs. Playstation 3 2012 - *February* Update

D-Joe on 29 December 2011
Blood_Tears said:
ZaneWane said:
Alby_da_Wolf said:
It just took $1B marketing budget to almost erase that 1.5M units gap reduction PS3 achieved in the first 10 months of the year.

sore loser talk


PS3 lost the year?

PS3 didn't lose,but he and some people is

talk about "MS spent xxx$ for 360/Kinect!"every month(maybe even every week),feels like MS should spent same money with PS3/Move

this is fucking boring,and if MS EDD keep profit every quarter,what's the fucking problem they spent more money for marketing



http://zh-tw.justin.tv/johndoe1899

Around the Network
Christian973 on 29 December 2011
Seece said:
Any last words folks?


This generation has been sooo awesome! 



3DS Friend Code:   4596-9822-6909

richardhutnik on 30 December 2011
NotStan said:
richardhutnik said:
This thread is WAY long... is there a way to jump to the end without having to post like this?

Press the green box with two white arrows in it. I stopped catching up after about page 15.

Thanks.



JimmyDanger on 30 December 2011

Marketing Budgets

MS>Sony>VTech

V Tech wins!

Seriously Coke advertise a load more than Pepsi, same with McDonalds/Burger King - but does anyone worry about debating which brand is bigger based on marketing budgets? In the words of Bruce Campbell "People just seem to know".



nikosx on 30 December 2011
Alby_da_Wolf said:
thx1139 said:
Alby_da_Wolf said:
It just took $1B marketing budget to almost erase that 1.5M units gap reduction PS3 achieved in the first 10 months of the year.

What is the source of this?  If it is true isnt it even more incredible that that 360 division will likely make at least $1.5B this year in profit and PS3 will just make a small profit.

It's just their PR (the first source I found is this one http://gamrconnect.vgchartz.com/thread.php?id=136608&page=1 ), but like about last year's half billion, they kept it very vague, they just stated they doubled the marketing budget, they stressed Kinect's role, but they didn't specify the timespan for that budget, although it should be at latest until the end of this fiscal year.

XB360, besides XBL revenue, enjoys also a crazy tie ratio, not to mention proprietary HDDs and 1st party and authorized 3rd party peripherals, MS can afford a huge marketing budget. This doesn't deny that erasing that gap reduction cost MS quite a hefty sum. But just like Sony, also MS will benefit from keeping the brand name healthy and strong (in Sony case, making it healthy and strong again) as next gen approaches. It's an investment not just for the short term.

 Didn't Sony do the same last gen? Selling the PS2 at loss to stay on top of competitors? Maybe you don't like it but that's how bussiness works.... MS does it, Apple does it and Sony would do the same if they had the money.



Around the Network
Alby_da_Wolf on 30 December 2011
nikosx said:
Alby_da_Wolf said:
thx1139 said:
Alby_da_Wolf said:
It just took $1B marketing budget to almost erase that 1.5M units gap reduction PS3 achieved in the first 10 months of the year.

What is the source of this?  If it is true isnt it even more incredible that that 360 division will likely make at least $1.5B this year in profit and PS3 will just make a small profit.

It's just their PR (the first source I found is this one http://gamrconnect.vgchartz.com/thread.php?id=136608&page=1 ), but like about last year's half billion, they kept it very vague, they just stated they doubled the marketing budget, they stressed Kinect's role, but they didn't specify the timespan for that budget, although it should be at latest until the end of this fiscal year.

XB360, besides XBL revenue, enjoys also a crazy tie ratio, not to mention proprietary HDDs and 1st party and authorized 3rd party peripherals, MS can afford a huge marketing budget. This doesn't deny that erasing that gap reduction cost MS quite a hefty sum. But just like Sony, also MS will benefit from keeping the brand name healthy and strong (in Sony case, making it healthy and strong again) as next gen approaches. It's an investment not just for the short term.

 Didn't Sony do the same last gen? Selling the PS2 at loss to stay on top of competitors? Maybe you don't like it but that's how bussiness works.... MS does it, Apple does it and Sony would do the same if they had the money.

As long as it's sustainable in the long term, no problem with it.



Stwike him, Centuwion. Stwike him vewy wuffly! (Pontius Pilate, "Life of Brian")
A fart without stink is like a sky without stars.
TGS, Third Grade Shooter: brand new genre invented by Kevin Butler exclusively for Natal WiiToo Kinect. PEW! PEW-PEW-PEW!   


Seece on 30 December 2011
Alby_da_Wolf said:
thx1139 said:
Alby_da_Wolf said:
It just took $1B marketing budget to almost erase that 1.5M units gap reduction PS3 achieved in the first 10 months of the year.

What is the source of this?  If it is true isnt it even more incredible that that 360 division will likely make at least $1.5B this year in profit and PS3 will just make a small profit.

It's just their PR (the first source I found is this one http://gamrconnect.vgchartz.com/thread.php?id=136608&page=1 ), but like about last year's half billion, they kept it very vague, they just stated they doubled the marketing budget, they stressed Kinect's role, but they didn't specify the timespan for that budget, although it should be at latest until the end of this fiscal year.

XB360, besides XBL revenue, enjoys also a crazy tie ratio, not to mention proprietary HDDs and 1st party and authorized 3rd party peripherals, MS can afford a huge marketing budget. This doesn't deny that erasing that gap reduction cost MS quite a hefty sum. But just like Sony, also MS will benefit from keeping the brand name healthy and strong (in Sony case, making it healthy and strong again) as next gen approaches. It's an investment not just for the short term.

Kowen has already cleared this up, Nintendo and Sony spend nigh on the same amount. It's a weak shot anyway, the fact they did it without a price cut more then negates what was spent on advertising.



 

Alby_da_Wolf on 30 December 2011
D-Joe said:
Blood_Tears said:
ZaneWane said:
Alby_da_Wolf said:
It just took $1B marketing budget to almost erase that 1.5M units gap reduction PS3 achieved in the first 10 months of the year.

sore loser talk


PS3 lost the year?

PS3 didn't lose,but he and some people is

talk about "MS spent xxx$ for 360/Kinect!"every month(maybe even every week),feels like MS should spent same money with PS3/Move

this is fucking boring,and if MS EDD keep profit every quarter,what's the fucking problem they spent more money for marketing

I just wrote a scant two lines, you and some people are filling them with all the bitter thoughts you want to read in them. Did I ever deny that there's absolutely no problem if MS got billions and spends some of them trying, but failing, to stop Sony closing the gap? If I got absolutely no problems with it, why have you so many dreaming up about what I could mean writing little more than a line about it? Paranoia?



Stwike him, Centuwion. Stwike him vewy wuffly! (Pontius Pilate, "Life of Brian")
A fart without stink is like a sky without stars.
TGS, Third Grade Shooter: brand new genre invented by Kevin Butler exclusively for Natal WiiToo Kinect. PEW! PEW-PEW-PEW!   


Kynes on 30 December 2011

A 50 US$ price cut, in a console that sells ~15 million units in a year, means 750 million US$ less income. I'm sure MS is happy with spending >500 million US$ in advertisement and selling the same than the competition, all this with the last price cut three years ago.

PS: We all know Sony doesn't spend a dime in advertisement.



thismeintiel on 30 December 2011
Kynes said:

A 50 US$ price cut, in a console that sells ~15 million units in a year, means 750 million US$ less income. I'm sure MS is happy with spending >500 million US$ in advertisement and selling the same than the competition, all this with the last price cut three years ago.

PS: We all know Sony doesn't spend a dime in advertisement.

To be fair, I highly doubt that ALL of those stores are taking a hit themselves to continually give out $100 gift cards with every 360 sold.  And I'm sure MS had something to do with those discounts for Black Friday.