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Seece on 30 December 2011
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Alby_da_Wolf said:
thx1139 said:
Alby_da_Wolf said:
It just took $1B marketing budget to almost erase that 1.5M units gap reduction PS3 achieved in the first 10 months of the year.

What is the source of this?  If it is true isnt it even more incredible that that 360 division will likely make at least $1.5B this year in profit and PS3 will just make a small profit.

It's just their PR (the first source I found is this one http://gamrconnect.vgchartz.com/thread.php?id=136608&page=1 ), but like about last year's half billion, they kept it very vague, they just stated they doubled the marketing budget, they stressed Kinect's role, but they didn't specify the timespan for that budget, although it should be at latest until the end of this fiscal year.

XB360, besides XBL revenue, enjoys also a crazy tie ratio, not to mention proprietary HDDs and 1st party and authorized 3rd party peripherals, MS can afford a huge marketing budget. This doesn't deny that erasing that gap reduction cost MS quite a hefty sum. But just like Sony, also MS will benefit from keeping the brand name healthy and strong (in Sony case, making it healthy and strong again) as next gen approaches. It's an investment not just for the short term.

Kowen has already cleared this up, Nintendo and Sony spend nigh on the same amount. It's a weak shot anyway, the fact they did it without a price cut more then negates what was spent on advertising.