Offer some opinions on what you think Microsoft can do to win next gen with their next console.
Out of the three consoles this gen, Microsoft definitely has the best online system, so they should be keeping that for their next console. Their first party games sell well, but I think they need a little more variety to them. I mean, one would think you can only go so far with Halo, Gears of War and Forza! They definitely advertise their first party titles well; I saw plenty of GoW3 commercials before/after its release. I think their third party relationships are pretty good for the most part, especially with them obtaining "exclusivity" on content and some games, although they only last so long.