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So the PS3 has surpassed X360 in Scandinavia this week, ending 27th of August, meaning the console remains ahead almost exclusively in English-speaking countries now.

Thoughts?

It seems clear to me that the XBox brand is very strong in English-speaking nations and not nearly as strong in other important markets. This is something MicroSoft really need to address, if not this gen, at least at the beginning of next gen.

Strong Xbox sales in USA and UK are all but guaranteed for next gen, so they should shift focus to mainland Europe.

I think MS put too much effort in Japan, which it ended up being a lost cause. Had they put that effort elsewhere perhaps the outcome would've been better for them.

SCANDINAVIAAAAAA, FUCK YEAH!

Well I guess it's quite obvious MS sucks at marketing in non English speaking countries.

elama kiri!

It is definitely something Microsoft needs to address, though it's important to remember that the PS3 is riding on a price cut boost at the moment, and a price cut to the 360 would boost its sales as well.

Anyway, Microsoft biggest hurdle right now imo is that they're making the 360 really attractive in the US and the UK with a bunch of services that are either not available or pared down in most other countries.

What Rainbird says is so true... I live in Belgium ( a country wich is rather English based but we speak Dutch). And here there is just no marketing for the 360 or there biggest games, no Dutch in the dashboard AND we don't get the extra services the UK and USA gets. What is really bad because we pay the same. So I think microsoft has a lot to improve the following years if they want to get bigger than the ps brand ( who does those thing here)

That's wrong.

Brazil is now a 360 nation.

MS has there work cut out for them next gen as does Sony.

I know VGChartz doesn't track in but what about Mexico? I once heard they speak Spanish there.