TW
LW
Title (click to view)
Studio
Weekend Gross
% Change
Theater Count /Change
Average
Total Gross
Budget*
Week #
1
2
The Help
BV
$20,479,000
-21.4%
2,690
+156
$7,613
$71,801,000
$25
2
2
1
Rise of the Planet of the Apes
Fox
$16,300,000
-41.4%
3,471
-220
$4,696
$133,764,000
$93
3
3
N
Spy Kids: All the Time in the World
W/Dim.
$12,020,000
-
3,295
-
$3,648
$12,020,000
$27
1
4
N
Conan the Barbarian (2011)
LGF
$10,000,000
-
3,015
-
$3,317
$10,000,000
$90
1
5
4
The Smurfs
Sony
$8,000,000
-41.7%
3,057
-370
$2,617
$117,745,000
$110
4
6
N
Fright Night (2011)
BV
$7,900,000
-
3,114
-
$2,537
$8,300,000
$30
1
7
3
Final Destination 5
WB (NL)
$7,705,000
-57.3%
3,155
-
$2,442
$32,328,000
$40
2
8
5
30 Minutes or Less
Sony
$6,300,000
-52.7%
2,888
-
$2,181
$25,762,000
$28
2
9
N
One Day
Focus
$5,128,000
-
1,719
-
$2,983
$5,128,000
$15
1
10
9
Crazy, Stupid, Love.
WB
$4,950,000
-29.8%
1,940
-695
$2,552
$64,420,000
$50
4
It was a box-office bloodbath for Conan the Barbarianand Fright Night among others over the weekend. On the bright side, The Help climbed to the top spot, due to a combination of a strong hold and those weak new releases, while Rise of the Planet of the Apes took second. The Help eased 21 percent to an estimated $20.5 million, lifting its total to $71.8 million in 12 days. It marked the first time since early January that a movie has risen to No. 1 after previously debuting lower. The last instance wasTrue Grit, but the more thematically comparable The Blind Side also did it. The Help has dusted Julie & Juliaand Eat Pray Love, the past female-driven August book adaptations that inspired its release, by a wide margin. Rise of the Planet of the Apes extended its lead over most past comparable titles, including X-Men: First Classand G.I. Joe: The Rise of Cobra, and continued to hold much better than Planet of the Apes (2001). Risedipped 41 percent to an estimated $16.3 million, growing its sum to $133.8 million in 17 days. The top-grossing new release, Spy Kids: All the Time in the World, mustered just $12 million on approximately 4,400 screens at 3,295 locations. It's the worst-performingSpy Kids movie by far, grossing a little over a third of the last one, Spy Kids 3D: Game Over (and trailing even further in attendance). It even fell short of Cats & Dogs: The Revenge of Kitty Galore from last summer. Spy Kids 4's run included 3D presentations at nearly 1,350 locations, and they accounted for 44 percent of the gross. According to distributor The Weinstein Company, 67 percent of Spy Kids 4's audience was female and nearly two thirds was kids under 12 years old. Conan the Barbarian went the way of past August fantasy/ancient action movies and flopped hard. Joining the ranks of Kull the Conqueror and The Last Legion and grabbing less interest than even The 13th Warrior,Conan reaped an estimated $10 million on around 4,500 screens at 3,015 locations. It was a far cry from the 1982Conan, let alone The Beastmaster. The Conan remake's director, Marcus Nispel, was also responsible for the similar dud Pathfinder. With roughly 2,100 locations, 3D was 61 percent of Conan's take. Distributor Lionsgate's exit polling showed that 65 percent of Conan's was male and 69 percent was over 25 years old. Fellow 1980s redux Fright Night was even less attractive than Conan, and, while it didn't carry the same wannabe blockbuster burden as Conan, it was backed by a more aggressive marketing campaign. Fright Night drew an estimated $8.3 million (including Thursday night previews) on close to 4,600 screens at 3,114 locations, which was low even by the modest standards of unromantic vampire movies. It was much worse than Priest and Vampires Suck from the same weekend last year and grossed a fraction of its Disturbia inspiration. It was more comparable to such failures as Jennifer's Body and The Hitcher remake. Included in Fright Night's run were 3D presentations at 2,220 locations, and they made up 61 percent of the gross. The DreamWorks production was distributed by Walt Disney Pictures, which reported a demographic breakdown of 60 percent male and 60 percent over 25 years old. Meanwhile, One Day was largely ignored with an estimated $5.1 million debut at 1,719 single-screen locations, ranking ninth, and Final Destination 5 saved no face, tumbling 57 percent, which was worse than its predecessor, and grossing an estimated $2.4 million for an anemic $32.3 million ten-day tally.Weekend Report: 'The Help' Reigns Over Gutless 'Conan,' 'Fright Night'










