1. Wear exclusive clothing brand
2. Act like a douche on TV
3. ????
4. Profit!!1!

And you don't even need to steal underpants, or wear them, for what matters, this plan must have been devised by Paris Hilton!   

Have you looked at the stock market? Everything is down.

S.N.A.F.U

(The) Situation Normal, All Fouled Up

Replaced Fouled with an F-Bomb for full effect.  Wow, The Situation has caused the entire market to drop.  It is interesting, in the realm of market psychology, if this paying someone on TV to not wear a brand, can cause increased uncertainty in the market, as this is not normal.

Will the cast of Jersey Shore be releasing their own music album soon?

ZOMFG! This is beyond evil!  =8-O   

The article never implied it ihas caused a drop in the entire market. If you actually read it is talking about  a ten percent drop by the company on topic. It only links a possiple correlation and never considers causation.

Don't mind me.  I first decide to not be serious about things and connect The Situation to Wall Street stocks dropping (another 500 points looks like today), and then begin to think that a reversal of a trend where companies end up doing the opposite of sponsorship (paying to NOT have someone wear something) would end up causing things to get unstable.  

It's not like Abercrombie is not already associated to douchebags

If they decided not to offer them money not to wear their products they will still be down 10% because the market is in the shit hole.