The money they invested in the Japanese market earlier this generation would've probably been much more effective had it been used to establish a better footing in mainland Europe. They spent a decent chunk of change pursuing Japanese exclusives and improving Xbox Live in the region, and I think investing that money solely in making Xbox Live more enticing to mainland European areas (or available at all, looking at parts of Eastern Europe) would've helped them considerably more longterm.
I think now they'll have a hard time battling Steam and PSN given how they've entrenched themselves in that market.









