Of course, nothing is official but it could be first screens of the new iPhone 4GS (or iPhone 5 ?) :

http://gaming-high-tech.over-blog.fr/article-des-visuels-pour-l-iphone-4gs-80386402.html

http://www.journaldugeek.com/2011/07/28/iphone-4gs/

And here a rumor of french website Journal du Geek about iPad 3 for thanks giving :

http://www.journaldugeek.com/2011/07/28/iphone-5-ipad-3/

Wow, so amazing, so different!!! Apple have done it again

This will change everything......again

No.

This will change everything again... again.

I don't really understand the craze behind cell phones. My house phone bill is 20 dollars for unlimited long distance/local calls. Now that's something to be excited about.

Holy shit, looks like an iPhone. That Steve Jobs is something else. Just when you think he's going to zig... he stands perfectly still.

That looks like my iPhone 4.

It's definitely not gonna be called the iPhone 4s with slight upgrades. What would be the point of basically bringing out the iPhone 4 again. People won't buy it if it is called 4s. People are expecting record profits for apple this year and they won't get it if they release an iPhone 4s.

whats new ?

Because you can make calls outside of your house...

It looks just like an iphone 4.  So we need more info.