In many parts of Europe, Playstation is the symbol for console gaming. In some Euro countries PC was absolutely dominating gaming market prior to Playstation release. A very large percentage of average joe-s and kids just heard for Xbox360, and many aren't even aware of the existance of Wii, or are associating it with 3-8 year kids. This situation won't change in a year or two, it'll take much longer time. During that time PS3 will do really well in Europe. In my country i have seen 7-10 articles on Wii in printed media, about 3 of them were positive, 1 nor positive nor negative, and rest negative. There were tons of articles on Ps3. Prize in many games and draws is PS3.
On the other side, Gameboy was symbol of Handhelds, and by DS sales, and especially sales of both Brain Age games, it's clearly visible that the mainstream diggs nintendo's new approach. Situation is similar to japanese market in that aspect. It is to be seen if WiiFit will boast european love for wii even more. And it is also to be seen if this will affect PS3 and Xbox sales.
Edit: Price of Wii in my country is $450, and PS3 $650. Despite the Playstation legacy here, Wii is selling better than any nintendo non-hanheld console. So, price is larger in Europe for EVERY console, not just for PS3.