ssj12 said: well they will cut the price when they can (65nm RSX in a few months will save about $50 on manufacturing costs, and the 45nm cell will save another $20, Sony not manufacturing the cell and buying in bulk should save another 20 too) |
They may be able to reduce the price to manufacture but that will probably not be translated into a price reduction for the consumer.
The general approach of the loss leader strategy in videogames is to start selling your console at a loss, wait for the manufacturing costs to be reduced to a level where you're making a decent profit on each system sold and then reduce the price of the console to (nearly) a break-even level.
From what we know the PS3 was probably not close to breaking even when they reduced the price earlier this year, and even if they were they're probably losing quite a large ammount of money on the PS3 with no real (magical) way to rapidly reduce the manufacturing cost to a break even level. Any further price cuts in the near future (say 12 months) would only drive the entire gaming division at Sony into deeper losses and (in the long run) brings the survivability of the Playstation brand into question ...
Basically, there is only so much any of the companies are really willing to lose in a given quarter/year and the longer that Sony is losing money on the PS3's hardware the more likely it becomes that their first party developers will see cut-backs which will (tyipcally) result in a lower quality product.