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Forums - Sales Discussion - Battlefield 3 Sees Pre-Orders Up 700% vs. Battlefield Bad Company 2

puffy on 05 May 2011
Gojimaster said:

$100 million in marketing?  How the hell is BF3 ever going to make that money back?  That doesn't game developments costs. 


That's actually not true, EA clarified the statement to mean $100 Million across both Battlefield 3 and MW3



 

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Zlejedi on 05 May 2011
ThePS3News said:

Great for EA. Lets hope that this game lives up to its expections which is being better than COD (MW3).

MW2 below.   :)

It would be extremly hard to make BF game worse than any CoD title ;)



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shanbcn on 05 May 2011
puffy said:
Gojimaster said:

$100 million in marketing?  How the hell is BF3 ever going to make that money back?  That doesn't game developments costs. 


That's actually not true, EA clarified the statement to mean $100 Million across both Battlefield 3 and MW3


But i remember MW2 marketing budget was 200 million $, and development budget 50 million.



richardhutnik on 05 May 2011
Gojimaster said:

$100 million in marketing?  How the hell is BF3 ever going to make that money back?  That doesn't game developments costs. 

A company will be prepared to take a loss on a title, if they are using it to grab the top spot in a genre.



Zlejedi on 05 May 2011
richardhutnik said:
Gojimaster said:

$100 million in marketing?  How the hell is BF3 ever going to make that money back?  That doesn't game developments costs. 

A company will be prepared to take a loss on a title, if they are using it to grab the top spot in a genre.

Well they can actually get it back.

If they really sell 10000k copies that's 200M bucks at least and then they can bring some add-on or two to get DLC profits.

And let's not forget single copy sold on steam is like 1,5 copies sold in shops due to profit margins, and every single copy sold through EA store is likely twice the profit of typical console game sale.



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