Battlefield 3 Sees Pre-Orders Up 700% vs. Battlefield Bad Company 2

Sales Discussion - Battlefield 3 Sees Pre-Orders Up 700% vs. Battlefield Bad Company 2 - View Post

richardhutnik

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richardhutnik on 05 May 2011

Gojimaster said:

$100 million in marketing? How the hell is BF3 ever going to make that money back? That doesn't game developments costs.

A company will be prepared to take a loss on a title, if they are using it to grab the top spot in a genre.

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