Battlefield 3 Sees Pre-Orders Up 700% vs. Battlefield Bad Company 2

[Zlejedi]

richardhutnik said:

Gojimaster said:

$100 million in marketing?  How the hell is BF3 ever going to make that money back?  That doesn't game developments costs. 

A company will be prepared to take a loss on a title, if they are using it to grab the top spot in a genre.

Well they can actually get it back.

If they really sell 10000k copies that's 200M bucks at least and then they can bring some add-on or two to get DLC profits.

And let's not forget single copy sold on steam is like 1,5 copies sold in shops due to profit margins, and every single copy sold through EA store is likely twice the profit of typical console game sale.