@OP Most certainly!

I don't agree that Saboteur was that great though.

Huh. Personally I find the cover art of The Saboteur pretty good. It's very classy instead of messy.

I suppose cover art does affect a game's sales somewhat. There's tons of gamers that just pick up a game from a store without knowing much about it so the box itself is a pretty important aspect then.

I like the Saboteur box art for starters. It has a very distinct graphic art style to it.

Box art in general is the equivalent of marketing; for many consumers, that shelf presence may be the only bit of marketing effort that influences whether they even look at a game or not.

For titles with a good marketing effort behind it, or a title that was generally known about well in advance, bad cover art won't kill sales. Think Street Fighter II for the SNES/Genesis or Super Street Fighter II, both of which had some of the worst cover art of all time, yet broke sales records.

Generally speaking it will only be the walk in customer with no prior knowledge of a given title who will be influenced either positively or negatively by cover art. So in a way, it can hurt sales of lower profile games.

The box art is not bad ...

Honestly I have no idea why this  game didn't sell well.  I really loved the game...The art style is cool..the atmosphere is amazing the French music,  (the first time you leave Germany and drive into France OMG...I got goosebums)..

The guys who made this game didn't deserved to get fired... I really don't get it :s.

God of War III only sold half of its potential sales with that terrible boxart. The worst i have seen in a while

I mean, there is a reason they change box-art from region to region.  Heck, the bigger companies probably have consumer psychologists test the outcomes of various boxes.

However, boxart becomes less and less important as things get more expensive.

Which when you think about it makes sense.  People are more likely to buy gum based on how it looks then a TV.

The Boxes roll was much more important before the internet, back when all you had to rely on was stuff like Nintendo Power.  However not everyone researches each game, and there are people who often go to the store just to "pick up something fun".  In which case box art can play a big roll.

Another time Box art will play a big roll is likely to be a games "legs" when games drop to impulse pricing levels.

the box art in ur profile pic is awesome.I dont love first person shooter games but really after just watching Battle field 3 box art i preordered it from amazon.

So yes a box art does effects game sales.

i disagree with u on that cover.......imo i thought the cover was unique & noticable on game stores.

for me it does work even tho i go to game sites &read about games first b4 i buy them.......for example:when i see a cool box art for a game that i dont know i immediately search the game & see how much score it got & see video reviews for it then i decide if i want to buy it or not.

I thought GoW's boxart looked great! Very eye-catching, vibrant and unique imo