Who needs testers or human behavior????

Starting on Monday the ratings board plans to begin introducing computers to the job of deciding whether a game is appropriate for Everyone, for Teens or for Mature gamers (meaning older than 16). To do this the organization has written a program designed to replicate the ingrained cultural norms and predilections of the everyday American consumer, at least when it comes to what is appropriate for children and what isn’t.

Faced with an explosion in the number of games being released online, the board plans to announce on Monday that the main evaluation of hundreds of games each year will be based not on direct human judgment but instead on a detailed digital questionnaire meant to gauge every subtle nuance of violence, sexuality, profanity, drug use, gambling and bodily function that could possibly offend anyone.

The questionnaire, to be filled out by a game’s makers (with penalties for nondisclosure), is like a psychological inquest into the depths of all the things our culture considers potentially unwholesome.

http://www.nytimes.com/2011/04/18/arts/video-games/video-games-rating-board-questionnaire.html

Maybe I didn't read it carefully enough...

But where's the joke? I thought April 1 is long gone already?

Maybe some things just do not need rating. Weird.

This is fail. The context of the actions can make them more or less appropriate. The level of maturity in the treatment of sex, or war, or drug use is much more important than the actions themselves.

not any more...

Deter...minated? Like, the reverse of Terminated?

Thank you, computers, for saving my games?

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ESRB is an charitable not for profit organisation that Game companies use for good will marketing tool like an heart foundation tick of an appoval. They are forced to like in Australia (I believe UK and Europe are the Same), where they must have one by law. 

So they can do what they want the ESRB. 

They really don't have much choice to stay competitive. On one side you have States trying to legislate for their rating to simply be overriden, on the other hand you have thousands of indie games appear every year that would rather go unrated than have to pay the $800/2500 cost to get a simple flash game rated.