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Generally, the launch of a new console is met with fervent game players standing in line to be the first to purchase the new device. Murray Pannell, Ubisoft’s U.K. marketing manager, believes that the Nintendo 3DS launch could turn this classic scene on its head. "Instinctively, it’s easy to assume that the hardcore gamer will be the early adopter to new hardware, and inevitably this will be the case to some extent," Pannell said to MCV. "But when you consider that millions of consumers have already bought into the DS console family, it’s not difficult to believe that the broader audiences will come quickly to the new 3DS. As such, our PR and marketing approach will reflect the fact that we need to cater for all audiences – both core and mainstream." Ubisoft is pushing ha rd on Nintendo’s new portable with four launch titles for the system in North America: Asphalt 3D, Ghost Recon: Shadow Wars, Combat of Giants: Dinosaurs 3D and Rayman 3D. Pannell believes that Nintendo is doing well on its pledge to support third parties better for this portable generation. "There is always an expectation that first party will spend large, but in the case of 3DS I genuinely believe that Nintendo will be focusing on ensuring that the overall 3DS platform is a success," he said. "So assuming that does happen, then it makes the job of attaching more of our games to the install base so much easier." |
Hardcore hating 3DS may be because they have to fight with teh casualz for the console?
