UK, December 18, 2007 - With the abundance of Wii bundles in stores pushing the cost of owning this year's most-wanted console towards the stratosphere, Reggie Fils-Aime, Nintendo of America president, has revealed his dim views of retailers looking to squeeze extra cash out of Wii-hungry shoppers this Christmas.

Nintendo's new console has been a victim of its own success with units thin on the ground in the run-up to Christmas, and some shops are only offering the Wii in prohibitively expensive bundles. Speaking to Reuters, Fils-Aime said "Retailers have already been given feedback that we are not big fans of that. We think it masks some of the price advantage we have versus our competition and, frankly, the consumer should decide what they want."

When pressed as to whether Nintendo was to take any direct action on the issue, Fils-Aime stated "We don't have to remind retailers of the strength we have right now. We are simply making an observation and that reinforces our point quite nicely with retailers."